October 6, 2009
Social media tools for socialites that is becoming increasingly popular is the internet. Reasons could be many, but main one is the content generated by the users which is directly from the public. Social networking sites and very popular with the users, and plenty of them can be found online. They are free to use and are advanced in technology. The concept of social media optimization utilizes such forms of media for increasing your website popularity and value. As a form of online marketing strategy, it is also a part of functions carried out by the search engine optimizers. Optimization of your content by keyword is crucial here. Make sure you update your content on regular basis. Do not forget to use apt keywords and phrases, but stay within limits and do not over stuff your content. When starting SMO, you should submit your main site to as many social networking sites as possible. Social Media Optimization requires lots of effort and hard work, similar to Search Engine Optimization. One will not be able to craft web space and presence without being patient and hard working. It is the unlimited web presence offered to the website optimizers, that is the main advantage of social networking sites. To increase business popularity, Social Media optimizers can use its name and reputation. Some use a fictional name for this purpose, which is also OK. We can therefore craft a profile of our virtual and non-existing person, but it should be avoided if possible. No matter what name you use, it is crucial that your profile shows strong background and experience in the required field of business. The most common cause of the marketing tools and techniques failure is inadequate exposure to the business that is being promoted which later leads to brand anonymity. It is very important these days that marketing is done in proper and continuous manner. Promoting is very difficult with a new business, but if you do it in a planned manner you can have really good results. Online business, in order to be successful, needs you to put a lot of work and effort. Many optimizers have agreed that social media optimization is a good option for effective website optimization.
Social Media Optimization also involves a clear strategy of the specific tool adoption. Sometimes, the selection of tools are very important more than the Social Media approach. The selections of tools directs us towards a clear goal of reaching our target audience and this has to be planned to what is the overall reach one is looking at. In some cases this is tedious in nature ensuring every tool is connected to each other to ensure a seamless content distribution. But there are some tools such as Friendfeed, Facebook, Tubemogul which helps content dissemination easier.
There has been a significant evolution with the current tools which have come up with more integration options. Thus, hoping to similar evolutions in future which will make things more organized and smoother for any Social Media Programs
Filed in Content Marketing, Influential Marketing, Social Media Marketing, Web Marketing
Tags: Content Dissemination, Facebook, Friendfeed, Influential Marketing, Measuring Social Media, Online world. Internet usage, Search engine, SEO, SMO, Social Media, Social Media Approach, Social Media Optimization, Social Media programs, Social Media tools, Social Media Trends, Tubemogul, word of mouth
July 28, 2009
So far we have been seeing how to build conversations, engage people with our brands to build awareness around the brand, product & service. Most important work starts after the purchase considerations or after a consumer starts using the product, service; this is an area where major damages cause to any brand, service, product, identity etc. Most of the reviews we see is the result of unhealthy experiences of the services, product. Most of the marketers fail to analyze this aspect and hence try to build awareness without knowing what is been written and what is been talked about a brand. The most important thing for any marketer before getting into Social Media Marketing, is to build internal process to handle queries and marketing promises effectively after the purchase cycle as it reflect in the discussions of the online users. Most important thing is the efforts made behind Social Media Marketing are endless, hence to manage these activities effectively in the long run; one has to be very clear in understanding the willingness of being transparent in their communications.
Coming back to the feedback cycle, most of them in India have also realized the importance of the Social Feedback cycle and they are working backwards the set few things right in order to gain consumer’s trust. And some are still getting carried away with review portals where their product reviews can be posted with an additional cost.
This is still fine in few cases as manier times, it is really difficult to rate a particular product as it might have too many features for a consumer to rate it, this also involves a strong market survey to understand what a best deal would be for a consumer, base on it a balanced review can be generated. The best example I would give in India is mouthshut.com. This is the only portal in India which had been purely into user generated content and currently a leading portal for UGC across India and also influences lot of people in their purchase decisions. I would rate this portal to completely dependant on Social Feedback Cycle.
But yes there are other portals too which handles fake reviews, so beware of it.
I would identify the most important area in Social Media Marketing is the Social Feedback cycle, the feedback cycle shows a clear path to your future Social Media Marketing efforts. Hence I would also say that Social Media Marketing is not for everyone and everybody, but most of them 🙂
Filed in Blogger Outreach, Brand Reputation, Crisis Management, Digital Communications, Digital Marketing, Influential Marketing, Social Media Marketing
Tags: Digital PR, Indian PR, Indian Social Media, Influential Marketing, Invest in Social Media. Social Media Return, Purchase considerations, Purchase funnel, Social Conversations, Social Feedback Cycle, Social Media, Social Media for everyone and most of them, Social Media Marketing, Social Media Tactics, word of mouth
February 9, 2009
Recently, I did a close comparison between proprietary tools and Social Tools available. Now this might sound little confusing. Let me clear this fact. Proprietary tools means having your own site and having your own social features available on your site such as Hindustan Lever having Blogging, Video sharing and community features on their site. In this way they think they can grab the same amount of users to their website, just like all other popular tools available such as Facebook, Orkut, You tube, WordPress, Blogger etc. The logic behind this is great, but it does not work at all. Many clients featuring all these possibilities on their site anticipate tremendous traffic to their site. But this is not the fact at all. It never works like that. The clear difference is Proprietor y presence does not have the general identity which other social tools have. Its like knowing a company’s website and knowing yahoo.com. Yahoo is considered to be a landmark, anything published on it has a global reach. So the presence can be considered as a landmark. It also depends what kind of approach Yahoo had towards users and what they offered. Most of the people are glued to this presence.
Recently, I had a chat with one of my client who thinks that they had provided all necessary social platforms on their site and does not feel the need of using other popular social media presence to add more traffic to their site. Well I don’t see any clear reason to why one should not use other Social Media platforms. In fact, my recommendation would be not spending any money building Social features on an individual company site and use other popular social platforms to drive the traffic to the site. Users want to meet up at a common place. There are 1000’s of places where people discuss and meet online. Yes.. But a website is compulsory….. there cannot be any replacement to it.
A simple example :
Knowing a destination like Gateway of India and knowing an address of a Corporate office, are two different things. Even if a corporate office has everything as Gateway of India has, people will still go for Gateway of India, because everybody knows about it from ages. It is a Landmark !
Similarly, it is just not advisable to maintain proprietary tools and expect tons of traffic to their site. One must have a clear and a strong presence on general online presence, because they are already established and people have accepted it, because the motive behind is to just connect people and not promote an individual business. Whereas, a proprietary online presence is focused to only promote and talk about specific business. Though a proprietary presence may have tons of traffic, but there is no credibility of the traffic. Most of the traffic is driven through Google Ads, Search Engine techniques and it is been rated on the statistics. Nowadays, statistics is not just everything. One cannot decide the credibility of the information through number of page visits. What about credibility of information, how can statistics define a particular visitor of the site is willing to know about a company’s business or their communications. But all this is possible at the available Social Tools. They are designed and developed only to know about this particular intention of a user.
Online statistics can been a good beginning to rate a website ROI, but in the long run, it fades out and the traffic depends on the quality of information and not just quantity of information
One more example:
A contestant dancing in his room and a contestant dancing on a stage has a clear and logical answer to the above disucssion. No one would go to his room and watch him, until he or she comes on a global platform.
Filed in Digital Communications, Digital Marketing, Social Media Marketing, Web Marketing
Tags: Blogger, Blogger Conference, Digital Marketing, Digital PR, Google, Indian PR, Influential Marketing, Invest in Social Media. Social Media Return, Monetizing, Online world. Internet usage, ROI, SEO, Social Media, Socialism
January 29, 2009
Did we ever realize that we are far far, far superior than Google. I realized this, in one of our discussions with my friends & colleagues. As usual, we were discussing about a brand and how can we leverage multiple platforms in promotion. Let me start with Google and its search logic. Whenever we key in any query in the search bar. It gives you many specific results and it also gives you related results. If you click these related results, we can see more related results on it, and this route map continues.
I found this logic very much similar to our brain and the way we think. I also realized that this is the exact logic we should use it for any brand when it comes in implementing any digital program for them as the platforms are endless. So far, i have observed many people fail to think this way when it comes in implementing online marketing tactics, related to social media and the new evolved online technologies.
Ideas on Social media and other digital marketing tactics are endless. It depends on how far you can connect each idea and come out with a new sub-idea. But, it also depends how far you can implement those ideas. Lot of people call it as Brain mapping. But, yes it is actually brain mapping, which helps you to realize the endless ideas and implementations towards any Digital Marketing Program. A simple illustration is been illustrated on this perception, the image actually depicts a process on a patient, but the logic remains same to our context.
I think nowadays, I am breathing Search Engine Marketing & Social Media Marketing, as it is connecting me or rather i am getting connected at every step and every moment of my life. As i was mentioning about a discussion with my colleagues on a brand, we went on connecting every parameter of the brand and further went on connecting platforms to be used to promote the desired brand.
Initially when it came to me, of course, i had lot of things in my mind, but further i went on realizing many more connecting ideas to it, which very much worked as Brain Mapping. Many people say that it might be a brain storming process, but most of the brain storming session involve only debates and arguments. Good, I attended one of the Brain Mapping workshops in the past. But frankly I literally got bored of it and even thought why would i think that way. But yes now it gave me a great platform to think that way. Thanks to that Brain mapping workshop which I attended. Google exactly follows this logic. I think the owner of the Google was a Brain Mapping Guru 🙂 sounds funny right! No not at all. This is a very important aspect to any successful foundation, technology and identity.
Did any one realize how brain mapping works, its exactly resembles our popular concepts of Social Networks and the great influential marketing. Where each of your thought is influenced by another thought. I have even added a picture so that it can be related easily.
Every thought is connected to another. Similarly there is no reason why the logic behind Social Media is not exactly like a thought of a human.
Filed in Digital Communications, Digital Marketing, Influential Marketing, Social Media Marketing, Web Marketing
Tags: Brain Mapping, Digital Marketing, Digital PR, Indian PR, Indian Social Media, Indian Socialism, Influential Marketing, Invest in Social Media. Social Media Return, Logic Marketing, Measuring Social Media, Online Marketing Tactics, Search engine, SEM, Social Media, Social Media Tactics, word of mouth
January 16, 2009
I sometimes do realize that we are seeing something we have already seen before, but at that time we never liked it as we always felt that it was not made for us. I am talking about Simple Network marketing. I still remember when my friends use to call me for some interesting seminars and that use to turn out to be Amway or Quantum. I always use to runaway from these schemes of Network marketing such you become a member and then you bring 10 friends in the circle and it goes on like that. Of course, it was one of the first concepts of Network Marketing.
We are still in the similar circle. We see so many Social Networking Sites evolving day by day getting more and more flexibility and user convenient features to add more value for interactions and conversations.
I have a very bad habit of relating every knowledge related thing to real life examples. I think that’s the way i perceive and understand it best. As a Digital Marketing Professional i think its very important that one should always start relate these technical platforms with real life examples, because that’s how they are evolved. All the technologies what we see in our day to day life are evolved from a human’s perspective. We want it to work that way to help in our daily needs.
Everything we see now is all evolved from our thoughts. J Just like Shivsena Shakha (Shivsena branches) having their individual networks across the state, to spread the message easily. Sorry, for Shivsena, as it is one always on our Mumbaikars mind. Just like a company having their chain of Distributors, Retailers and stockists. They do help selling the product at their individual networks.
Similarly every single human will have his own network, like me having my friends and my friends having their own friends and the chain goes on. Such a long influential network. We have never thought like this before.
All that matters is every individual in the web network. Thanks for all these Networking Platforms which helps an individual to raise his voice, opinion across the web and also out of the web. Many times I end up debating with my friends, clients and my colleagues. We always update new figures of users who are active online. Every year we keep updating it. But we are just not talking about people who are online.
Say out of 100 people only 35 people are online, but one forgets that these 35 people who get influenced on web influence other remaining 75 people who are not present online, so one cannot say that Digital Marketing or online network marketing cannot drive the marketing campaigning completely. Though it might not affect the rest 75 completely but it surely affects at least 40 people out of 75.
Well its difficult sometimes to trace the people outside the internet world to find out the effect of our marketing campaign but its so simple to understand and there is a clear logic to it.
Its just a paperless platform we are using nothing else.
Filed in Digital Marketing, Influential Marketing, Social Media Marketing, Web Marketing
Tags: analytics, Blogger Outreach, Chain marketing, Digital Marketing, Digital PR, Google, Indian PR, Indian Social Media, Influential Marketing, Network Marketing, Online world. Internet usage, Search engine, Social Media
January 5, 2009
Okay I have a website. www.killerdrama.com.
That’s it. Hey you know I have a website. Oh wow. Its on my cards also. Oh that’s cool.
So what does your website speak about? Well it speaks about my company, my company, my company, my services, and my services my services. Oh that’s amazing… Cool.”
This is the current scenario of each and every website in India. Especially, mid segment industries and some large scale industries. They have never considered their company’s website to be a communication medium. So we see so many websites which are just not updated. Certainly they will only update their website if they are participating in any exhibitions or if they are getting into IPO.
But the fact lies many people don’t realize the importance of having a website and how can it be a powerful tool in the current Digital age. Most of the sites I have come across do not have updated content and nothing to interact with users. This is the biggest problem in Indian sites. Nothing to blame anybody but I am sure now people will start realizing the importance of updating and maintaining a website. As mentioned in my prior articles, I have clearly mentioned that even to manage a social media strategy or a campaign one needs to have clearly defined website to route all the necessary communication through the additional platforms in Social Media.
Many websites in India are still not Search Engine Optimized and many sites are completely flash based and no proper web standards followed. Such as correct use of CSS for defining the content formatting and navigation, no proper naming for the images used, no proper linking, no Meta tags, descriptions and titles defined for individual pages, we still find broken links in many websites. No proper Key word rich content and especially there are no further developments in the website even if it more than a year old. Being a web professional and a digital Professional, I always suggest in redeveloping the website every year and content updations at least every month. Lot of my clients do ask me that I want my site to appear in the first page of Google. Yeah, certainly it is like opening a box of sweets and having it. Not at all sir!
One needs to do lot of planning on developing your website, just as a clearly defined strategy is developed for marketing or promoting a product or a brand. The same kind of seriousness and strategies need to be thought in developing a website. Many people do think that a creative agency that is well versed with Photoshop, CorelDraw and other designing tools can develop the website on fingertips. Well I certainly never try to participate in that conversation. This is not about other countries, but certainly this has been a practice of Indian Marketers. Of course, there are examples like TATA, Reliance, Airtel, sunsilk gang of girls, eclerx, Procter & Gamble, Johnson & Johnson and many more. I am certainly talking about companies who might not be as big as these, but one needs to realize that how important a website is in current scenario. The entire digital Marketing revolves on a website. Whether it may be SEM (Search Engine Marketing), PPC (Pay per click) and the powerful social media.. Driving good amount of traffic is very much possible through these tactics.
Certainly as the technologies of Web 2.0 are getting evolved, there can be so many things added to a website, such as discussion forums, polls, rating, online chat etc. and many more interactive elements can be added. Does anybody know that the most important section one could see is the Media centre, where we upload press releases, financial data etc. This is the most important section of any standard website. Your website can turn out to be an online press release which directly reaches your consumers. But these press releases should be written keeping all possible keyword in the mind and incorporate it accordingly. For any website the content is very important and one needs to make sure the content is been optimized as per to the search engine standards. Lot of people also prefer paid search marketing such as buying few keywords and promoting the site. But I would consider it as non-credible marketing, where you are forcefully driving people by promoting ads on Google and other possible place. What I always suggest my client is to always rely on natural search as it gives a more accurate and credible traffic to the website. Regular updations and regular changes in the content gets better visibility on search engines. To see it happen, one need to take necessary steps to do it.
If it is online then you need to have a well optimized website compulsorily and no one can have any possible excuses for it.
My next post will be on monitoring your website and other social Media presence.