October 28, 2009
Bloggers can yield a great amount of influence with their readers. If you are looking to do Online PR, you have to learn to pitch Bloggers correctly. Just like journalists, they are constantly bombarded by requests. Yours has to stand out – for all the right reasons.
# 1: Select Your Bloggers Carefully & Then Reach Out
Which blogs are actually reaching the audience you want to reach? Don’t look for the biggest blogs. Look for the ones that reach your audience. If you want to reach moms, you probably want to go after mommy Bloggers. If you want to reach early adopters of technology, you want to go after technology Bloggers and also generic Bloggers.
How do you know that a blog has a lot of influence/readership? There are three clearly defined characteristics of an influential blog:
- Check the page rank. Solid blogs generally have a higher Google page rank. Anything 4 and above can be seen as favorable
- Check for comments and responses left by others. An active blog will have regular comments
- Check for how many times they post. Generally, a Blogger who posts three or four times a week is more in touch with their community than someone who posts once a week
- Also check for the tone of the posts, sometimes a positive post can be written with little sarcastic, this might leave many thoughts in the reader’s mind, be careful to look at that aspect
- Research on where all, a particular blog is been referred, most of the times influential Blogs are referred on other Blogs, this will also gain insights of the reliability and genuineness of an influential Blog, not just referred on Social platforms
- Never rely on the number of visits, as it can tweaked. Best thing is to look at the number of posts and number of years a Blogger has been writing
- Have a check on the Blogs if there is an opening of Ad placements on the Blog, those Blogs can be too commercial and cannot be guaranteed of genuine reviews on a particular product
- There are few Blog who just links to other Blogs, should not be considered
Tip # 2: Provide Common Ground- And Be Convincing
How do you convince Bloggers to write about you? You must make an effort to customize your emails to these Bloggers. Capture their interest first, and then work on building a relationship. Remember – they don’t have to care about you or your product. You have an obligation to show them how it can benefit them and their readers.
Tip # 3: Giving Them Control, Make Them Feel Valued as Bloggers
According to a recent survey, it was found that majority of the Bloggers believed that it’s fine to write about products and services, given that they are free to write about it the way they want to. Give Bloggers that freedom. You can also give them something that they can give away to their readers. The easiest way to draw in large ‘crowds’ of readers is by offering a prizes, Goodies to a reader or a bunch of readers who will win in a contest. As for the mechanics of the contest, leave that to the blogger. The blogger probably knows his or her readers better than you. Entrust the prize and let the blogger create the buzz as they see fit.
On a final note, remember that it takes time and patience. When we pitch bloggers for clients, sometimes it takes pitching a 100 bloggers to get 10 positive responses. And, that’s okay. You want to find the ones that your message resonates with in a positive manner.
Filed in Social Media Marketing
Tags: Blogger Events in India, Blogger Meet, Blogger Outreach, Blogging World and its know how, Digital Marketing, Digital PR, How to handle Bloggers, Important steps to be taken to tap bloggers, Influential Marketing, Nature of Bloggers, Search engine, word of mouth
October 6, 2009
Social media tools for socialites that is becoming increasingly popular is the internet. Reasons could be many, but main one is the content generated by the users which is directly from the public. Social networking sites and very popular with the users, and plenty of them can be found online. They are free to use and are advanced in technology. The concept of social media optimization utilizes such forms of media for increasing your website popularity and value. As a form of online marketing strategy, it is also a part of functions carried out by the search engine optimizers. Optimization of your content by keyword is crucial here. Make sure you update your content on regular basis. Do not forget to use apt keywords and phrases, but stay within limits and do not over stuff your content. When starting SMO, you should submit your main site to as many social networking sites as possible. Social Media Optimization requires lots of effort and hard work, similar to Search Engine Optimization. One will not be able to craft web space and presence without being patient and hard working. It is the unlimited web presence offered to the website optimizers, that is the main advantage of social networking sites. To increase business popularity, Social Media optimizers can use its name and reputation. Some use a fictional name for this purpose, which is also OK. We can therefore craft a profile of our virtual and non-existing person, but it should be avoided if possible. No matter what name you use, it is crucial that your profile shows strong background and experience in the required field of business. The most common cause of the marketing tools and techniques failure is inadequate exposure to the business that is being promoted which later leads to brand anonymity. It is very important these days that marketing is done in proper and continuous manner. Promoting is very difficult with a new business, but if you do it in a planned manner you can have really good results. Online business, in order to be successful, needs you to put a lot of work and effort. Many optimizers have agreed that social media optimization is a good option for effective website optimization.
Social Media Optimization also involves a clear strategy of the specific tool adoption. Sometimes, the selection of tools are very important more than the Social Media approach. The selections of tools directs us towards a clear goal of reaching our target audience and this has to be planned to what is the overall reach one is looking at. In some cases this is tedious in nature ensuring every tool is connected to each other to ensure a seamless content distribution. But there are some tools such as Friendfeed, Facebook, Tubemogul which helps content dissemination easier.
There has been a significant evolution with the current tools which have come up with more integration options. Thus, hoping to similar evolutions in future which will make things more organized and smoother for any Social Media Programs
Filed in Content Marketing, Influential Marketing, Social Media Marketing, Web Marketing
Tags: Content Dissemination, Facebook, Friendfeed, Influential Marketing, Measuring Social Media, Online world. Internet usage, Search engine, SEO, SMO, Social Media, Social Media Approach, Social Media Optimization, Social Media programs, Social Media tools, Social Media Trends, Tubemogul, word of mouth