July 28, 2009
So far we have been seeing how to build conversations, engage people with our brands to build awareness around the brand, product & service. Most important work starts after the purchase considerations or after a consumer starts using the product, service; this is an area where major damages cause to any brand, service, product, identity etc. Most of the reviews we see is the result of unhealthy experiences of the services, product. Most of the marketers fail to analyze this aspect and hence try to build awareness without knowing what is been written and what is been talked about a brand. The most important thing for any marketer before getting into Social Media Marketing, is to build internal process to handle queries and marketing promises effectively after the purchase cycle as it reflect in the discussions of the online users. Most important thing is the efforts made behind Social Media Marketing are endless, hence to manage these activities effectively in the long run; one has to be very clear in understanding the willingness of being transparent in their communications.
Coming back to the feedback cycle, most of them in India have also realized the importance of the Social Feedback cycle and they are working backwards the set few things right in order to gain consumer’s trust. And some are still getting carried away with review portals where their product reviews can be posted with an additional cost.
This is still fine in few cases as manier times, it is really difficult to rate a particular product as it might have too many features for a consumer to rate it, this also involves a strong market survey to understand what a best deal would be for a consumer, base on it a balanced review can be generated. The best example I would give in India is mouthshut.com. This is the only portal in India which had been purely into user generated content and currently a leading portal for UGC across India and also influences lot of people in their purchase decisions. I would rate this portal to completely dependant on Social Feedback Cycle.
But yes there are other portals too which handles fake reviews, so beware of it.
I would identify the most important area in Social Media Marketing is the Social Feedback cycle, the feedback cycle shows a clear path to your future Social Media Marketing efforts. Hence I would also say that Social Media Marketing is not for everyone and everybody, but most of them 🙂
Filed in Blogger Outreach, Brand Reputation, Crisis Management, Digital Communications, Digital Marketing, Influential Marketing, Social Media Marketing
Tags: Digital PR, Indian PR, Indian Social Media, Influential Marketing, Invest in Social Media. Social Media Return, Purchase considerations, Purchase funnel, Social Conversations, Social Feedback Cycle, Social Media, Social Media for everyone and most of them, Social Media Marketing, Social Media Tactics, word of mouth
January 29, 2009
Did we ever realize that we are far far, far superior than Google. I realized this, in one of our discussions with my friends & colleagues. As usual, we were discussing about a brand and how can we leverage multiple platforms in promotion. Let me start with Google and its search logic. Whenever we key in any query in the search bar. It gives you many specific results and it also gives you related results. If you click these related results, we can see more related results on it, and this route map continues.
I found this logic very much similar to our brain and the way we think. I also realized that this is the exact logic we should use it for any brand when it comes in implementing any digital program for them as the platforms are endless. So far, i have observed many people fail to think this way when it comes in implementing online marketing tactics, related to social media and the new evolved online technologies.
Ideas on Social media and other digital marketing tactics are endless. It depends on how far you can connect each idea and come out with a new sub-idea. But, it also depends how far you can implement those ideas. Lot of people call it as Brain mapping. But, yes it is actually brain mapping, which helps you to realize the endless ideas and implementations towards any Digital Marketing Program. A simple illustration is been illustrated on this perception, the image actually depicts a process on a patient, but the logic remains same to our context.
I think nowadays, I am breathing Search Engine Marketing & Social Media Marketing, as it is connecting me or rather i am getting connected at every step and every moment of my life. As i was mentioning about a discussion with my colleagues on a brand, we went on connecting every parameter of the brand and further went on connecting platforms to be used to promote the desired brand.
Initially when it came to me, of course, i had lot of things in my mind, but further i went on realizing many more connecting ideas to it, which very much worked as Brain Mapping. Many people say that it might be a brain storming process, but most of the brain storming session involve only debates and arguments. Good, I attended one of the Brain Mapping workshops in the past. But frankly I literally got bored of it and even thought why would i think that way. But yes now it gave me a great platform to think that way. Thanks to that Brain mapping workshop which I attended. Google exactly follows this logic. I think the owner of the Google was a Brain Mapping Guru 🙂 sounds funny right! No not at all. This is a very important aspect to any successful foundation, technology and identity.
Did any one realize how brain mapping works, its exactly resembles our popular concepts of Social Networks and the great influential marketing. Where each of your thought is influenced by another thought. I have even added a picture so that it can be related easily.
Every thought is connected to another. Similarly there is no reason why the logic behind Social Media is not exactly like a thought of a human.
Filed in Digital Communications, Digital Marketing, Influential Marketing, Social Media Marketing, Web Marketing
Tags: Brain Mapping, Digital Marketing, Digital PR, Indian PR, Indian Social Media, Indian Socialism, Influential Marketing, Invest in Social Media. Social Media Return, Logic Marketing, Measuring Social Media, Online Marketing Tactics, Search engine, SEM, Social Media, Social Media Tactics, word of mouth