October 28, 2009
Bloggers can yield a great amount of influence with their readers. If you are looking to do Online PR, you have to learn to pitch Bloggers correctly. Just like journalists, they are constantly bombarded by requests. Yours has to stand out – for all the right reasons.
# 1: Select Your Bloggers Carefully & Then Reach Out
Which blogs are actually reaching the audience you want to reach? Don’t look for the biggest blogs. Look for the ones that reach your audience. If you want to reach moms, you probably want to go after mommy Bloggers. If you want to reach early adopters of technology, you want to go after technology Bloggers and also generic Bloggers.
How do you know that a blog has a lot of influence/readership? There are three clearly defined characteristics of an influential blog:
- Check the page rank. Solid blogs generally have a higher Google page rank. Anything 4 and above can be seen as favorable
- Check for comments and responses left by others. An active blog will have regular comments
- Check for how many times they post. Generally, a Blogger who posts three or four times a week is more in touch with their community than someone who posts once a week
- Also check for the tone of the posts, sometimes a positive post can be written with little sarcastic, this might leave many thoughts in the reader’s mind, be careful to look at that aspect
- Research on where all, a particular blog is been referred, most of the times influential Blogs are referred on other Blogs, this will also gain insights of the reliability and genuineness of an influential Blog, not just referred on Social platforms
- Never rely on the number of visits, as it can tweaked. Best thing is to look at the number of posts and number of years a Blogger has been writing
- Have a check on the Blogs if there is an opening of Ad placements on the Blog, those Blogs can be too commercial and cannot be guaranteed of genuine reviews on a particular product
- There are few Blog who just links to other Blogs, should not be considered
Tip # 2: Provide Common Ground- And Be Convincing
How do you convince Bloggers to write about you? You must make an effort to customize your emails to these Bloggers. Capture their interest first, and then work on building a relationship. Remember – they don’t have to care about you or your product. You have an obligation to show them how it can benefit them and their readers.
Tip # 3: Giving Them Control, Make Them Feel Valued as Bloggers
According to a recent survey, it was found that majority of the Bloggers believed that it’s fine to write about products and services, given that they are free to write about it the way they want to. Give Bloggers that freedom. You can also give them something that they can give away to their readers. The easiest way to draw in large ‘crowds’ of readers is by offering a prizes, Goodies to a reader or a bunch of readers who will win in a contest. As for the mechanics of the contest, leave that to the blogger. The blogger probably knows his or her readers better than you. Entrust the prize and let the blogger create the buzz as they see fit.
On a final note, remember that it takes time and patience. When we pitch bloggers for clients, sometimes it takes pitching a 100 bloggers to get 10 positive responses. And, that’s okay. You want to find the ones that your message resonates with in a positive manner.
Filed in Social Media Marketing
Tags: Blogger Events in India, Blogger Meet, Blogger Outreach, Blogging World and its know how, Digital Marketing, Digital PR, How to handle Bloggers, Important steps to be taken to tap bloggers, Influential Marketing, Nature of Bloggers, Search engine, word of mouth
January 16, 2009
I sometimes do realize that we are seeing something we have already seen before, but at that time we never liked it as we always felt that it was not made for us. I am talking about Simple Network marketing. I still remember when my friends use to call me for some interesting seminars and that use to turn out to be Amway or Quantum. I always use to runaway from these schemes of Network marketing such you become a member and then you bring 10 friends in the circle and it goes on like that. Of course, it was one of the first concepts of Network Marketing.
We are still in the similar circle. We see so many Social Networking Sites evolving day by day getting more and more flexibility and user convenient features to add more value for interactions and conversations.
I have a very bad habit of relating every knowledge related thing to real life examples. I think that’s the way i perceive and understand it best. As a Digital Marketing Professional i think its very important that one should always start relate these technical platforms with real life examples, because that’s how they are evolved. All the technologies what we see in our day to day life are evolved from a human’s perspective. We want it to work that way to help in our daily needs.
Everything we see now is all evolved from our thoughts. J Just like Shivsena Shakha (Shivsena branches) having their individual networks across the state, to spread the message easily. Sorry, for Shivsena, as it is one always on our Mumbaikars mind. Just like a company having their chain of Distributors, Retailers and stockists. They do help selling the product at their individual networks.
Similarly every single human will have his own network, like me having my friends and my friends having their own friends and the chain goes on. Such a long influential network. We have never thought like this before.
All that matters is every individual in the web network. Thanks for all these Networking Platforms which helps an individual to raise his voice, opinion across the web and also out of the web. Many times I end up debating with my friends, clients and my colleagues. We always update new figures of users who are active online. Every year we keep updating it. But we are just not talking about people who are online.
Say out of 100 people only 35 people are online, but one forgets that these 35 people who get influenced on web influence other remaining 75 people who are not present online, so one cannot say that Digital Marketing or online network marketing cannot drive the marketing campaigning completely. Though it might not affect the rest 75 completely but it surely affects at least 40 people out of 75.
Well its difficult sometimes to trace the people outside the internet world to find out the effect of our marketing campaign but its so simple to understand and there is a clear logic to it.
Its just a paperless platform we are using nothing else.
Filed in Digital Marketing, Influential Marketing, Social Media Marketing, Web Marketing
Tags: analytics, Blogger Outreach, Chain marketing, Digital Marketing, Digital PR, Google, Indian PR, Indian Social Media, Influential Marketing, Network Marketing, Online world. Internet usage, Search engine, Social Media
January 4, 2009
Everybody must be surprised who are these New Journalists of World Wide Web (WWW). Well lot of people has assumptions and predictions. But the fact lies is very soon bloggers will be known as the most powerful and sensible journalists online. So fasten your seat belt.
You can be a Blogger, provided if you are focused on what you are writing. Let me give a close comparison with our traditional journalists. Our traditional journalists are focused and they write on their chosen topic. For eg: they write on Entertainment, Aviation, Pharmaceuticals, Lifestyle, Celebrities, Engineering, Finance, Sports, retail, infrastructure etc. In conventional PR, we actually rely on these journalists for our client’s communication. We develop stories in the form of press releases and we get in touch with the respective journalists who write on the relevant industry. The journalists are very selective about their stories and write it based on the news provided to them.
The new journalists of WWW (World Wide Web) seem to be very close to them. A Blogger is focused about what he is writing and the kind of topic he chooses. They own a Blog which is itself a news aggregator and based on the individual Blog’s readership the news travels online. The only difference is 10 to 15 conventional journalists or editors work for one single News publication i.e Times of India, DNA, Indian Express. Yes, But, there are few journalists who do freelancing and they seem to be distributing their stories on multiple publications. A Blogger seems to have ownership of his/her News Publication i.e a Blog and has more than 10 million readerships sometimes. But it all depends on what is he/she is Blogging on. Well, again Blogging is not for everybody. I don’t say that you cannot become a blogger, but it all depends on what is your objective towards Blogging. There are many cases when I come across who say that I am a Blogger and they don’t have focus on what they write and how they write. Blogging also depends on how frequently you Blog and what kind of quality information does your Blog have. Blogging does not end in some time. Many new blogger s who have just thought of starting their Blog and, they sometimes feel that they will publish 50 to 60 articles and would gain good readership… that’s it… But the difficult part of being a genuine Blogger is to regularly post articles till your blog is up. There have been cases, where people have been Blogging for more than 6 years and they are still actively going on. Anyone who has a Blog does not naturally become a Blogger. There should be some focus and some objective towards Blogging. Earlier, Bloggers use to write just because they like writing just as we write our personal diaries. But it got evolved in the earlier years. Now, Blogging seems to an important part of information distribution channel. But this is many people’s assumption. Even though there has been no direct conclusion on it. We still seem to be very fond of bloggers and their writing. Because many a times its their self opinion which matters a lot to drive the influential marketing online. Lot of PR agencies or the Corporate have started relying on their opinions. Because the best part of a Blogger is he/she never writes or adds information as it is. Rather they take their own time to understand, perceive and then write on it in their own version & style. Now that sounds very interesting and very much realistic. But it works both the ways, most of the times positive and at times negative also as it is their personal opinion. But genuine bloggers do understand it well and come out with very logical and sensible opinions which drive lacs and lacs of traffic towards their Blog on daily basis and simultaneously to other destinations where the actual information belongs to
Why I chose to write about Bloggers being the most powerful journalists on WWW is because it very much connects to my old post – THE REAL TIME NEWS. As this particular post adds lot of value to it. After reading this post people might think that most of the information written in this post is towards Blogging. Absolutely NOT.. Sometimes you have to know the characteristics to understand a character.
Filed in Blogger Outreach, Digital Marketing, Influential Marketing, Online News Publishing, Online Press Releases, Real Time News, Social Media Marketing
Tags: Blogger Outreach, Blogging Tips, Digital Journalism, Digital Marketing, Digital PR, Influential Bloggers, Influential Marketing, Journalism, word of mouth
December 15, 2008
Ever since people started discovering about Social Media platforms in India, things have changed drastically in Indian Web world.
We had discussed about the use of Social Media in India, which would take lot of time to use it as a practice around six months ago. Within no time things have changed and it looks that people in India are getting acquainted to this media very soon.
Nowadays, ever since the Terror Attacks have taken place in Mumbai. All the Blogs are flooded with excellent posts and News. There have been continuous news postings on the Blogs which were also covered in the News Publications.
Now this sounds very very Interesting. haaann……………………… WHATT.. THE BLOGS WERE ALSO COVERED IN THE NEWS PUBLICATIONS……such as Mumbai Mirror, Mid Day ……. OH MY GOD. Don’t you think this sounds exciting…
Well Social Media is really booming in INDIA. I have found there are so many videos uploaded on YOU TUBE on Mumbai Terror attacks, News Media clippings from Pakistan Media. Social Networking sites are flooded with News groups voicing against Mumbai Terror attacks. I could see majority of people glued to these kind of sites expressing their opinions, views, comments, solutions etc.. It means this is happening now in India.
There has been so many articles on Individual Blogs discussing about Terror attacks. So many people had visited those blogs turning out those blogs to be the most popularly viewed blogs. Even the individual Blogger’s picture appeared in the Newspapers. What else one can expect now…
We were always skeptical about Social Media, whether the Brands would really take up this media seriously. After, all this.. i could only say that its time to take none other media than social Media Seriously.
So now we all know that majority of people do discuss about a brand, service, person etc. There has been so many things happening in the online world. I am sure in the coming month or two. Corporates will be very much inclined towards the idea of using online space to promote their businesses. Considering the fact of recession in India, this is the only inexpensive media available which can drive your marketing communications to millions of people.
JAGO INDIA JAGO………. :)
December 11, 2008
Recently i had come across few people from PR agencies where they were comparing individual Blogs with Ads placed in the publications. Just met few PR guys and they were asking me if they can suggest the client in this way.
First of all Bloggers are individual personalities.. They Blog only for their self interest and views. They dont even entertain such conversations where the financial matters are involved. They blog only for their self interest and not for money. They look for fresh content and unique information towards Products, services, Celebrities etc…
They never tamper with any kind of information. They need clarity and transparency. In most of the cases where the information gets published at a cost involved is always tampered such as Print Publications, TV, Radio etc. We never get clear and genuine information.
Yes, Placing Ads on Blogs is very much possible where it is linked back to a particular website or other source. Lot of Bloggers do it, provided their Blog is world famous and backlinking is provided. But there are only few who does it. Even Blogger communities does it but very few..
Well, every Blogger will have different perception towards whatever he or she absorbs from the resources. But there is a way to justify it by commenting on it and giving them a clear picture. Whereas, this is not possible in other media. Hence we have to absorb whatever gets published.
Its high time that PR agencies and others who intend to use these mediums understand clearly about how it functions, ethically and technically.