December 11, 2008
We all know that Social Media is the next media available to reach our business targets, service related communication etc etc. But still, there has been lot of disagreement in using this media as the sole media.
Lot of corporates still say that it is a wage playground and anybody does anything. Well we all are in the same democratic society. Everyone has a right to speak about anything. Its in our hands and minds whether we should pay attention or be ignorant. Research agrees, that most of the people write negative about brands, criticize them , but did anybody try to passify it or tried to justify it. Well it just takes few minutes to explain or justify. But with subconscious minds nobody tries to do it. As it is known as READ, WRITE WEB, who ever wants to justify they can do it immediately. Thats where participation comes into picture and its just a initiative which is very much needed.
As we all know that if we need answers to anything we need to be participative in order to understand effectively.
In India, its time to switch on to these kind of marketing programme, as people are no more interested in looking at TV commercials, not at all interested in receiving calls from service related companies, such as Life Insurance, Credit Cards, Tours & Travels, Study Abroad, Club Membership. OH MY GOD.. there is so much to sell.
Right from the Retail segment to Distributor – Dealer network segment everyone is relying on the traditional marketing such as Print Ads, TV commercials, Call centres. But did anyone realize that how many people are looking at TV commercials nowadays. As an example, how many people switch channels during commercial breaks, and how many people get irritated with the sales calls?
So keeping all this mind, its high time that all companies start making provision for an alternative marketing programme.
Yes Social Media. This article is not to promote social media but to actually make people realize the importance and unknowingly how it is growing within our circles.
yes there are advantages and disadvantages of it. But every media has it. The best way of marketing is to cover every single source of marketing.
Social Media is a best way of permission based marketing system. So hence everyone knows it that until and unless you accept it, nothing is coming behind you.
There is lots to talk about it. But i guess this length of the article would be interesting to read and not boring to ignore.