Lately, when people talk about social media, they are referring to Twitter, Facebook and LinkedIn only. This is because everyone is trying to follow each other here. But no one is ready to do things differently.

Lets say, We all have misunderstood Twitter and Facebook Completely. Most of the users on Twitter end up sharing about themselves. But it does not help anyone anymore. Say Twitter is more about sharing useful information and not just say that you are in a washroom, washing your hands and legs and Twitter isn’t a GPS system. Twitter is a powerful tool than we have imagined it to be. News, Useful information which benefits others  plays a major role

Same thing with Facebook, Today every Brand things their target audience is on only Facebook.. Sorry sir.. You are mistaking it.. Facebook is just a 5% of the overall social media approach. Well you can certainly find more opportunities in the list below.  All the best Marketers 🙂

However, social media started well before these tools were part of the landscape. Now, social media has a lot more to offer.

If we think back, early forms of social media were bulletin boards or forwarding emails and sometimes online newsletters too.

Now, we have certainly long way to go to explore all these opportunities. I tool agree that India is still in the evolving stage of Social Media. But I guess, we all will start using the below activities very soon. I feel these activities will certainly justify the efforts made in Social Media for every Social Media Marketer.

Here is a list of some opportunities and/or tools to consider when you’re thinking about how to use social media in your business:

Important Tip : Hey Small Business have more and more options to explore here...

  • Blogging
  • Bookmarking
  • Comment/Reputation
  • Crowdsourcing
  • Customer Service
  • Documents/Content
  • Events
  • Forums
  • Lifestreaming
  • Livecasting
  • Location
  • Micromedia
  • Music
  • Photos
  • Reviews/Ratings
  • SMS/Voice
  • Video

Wonder who is going to handle all of this for a Brand 😉

Social media tools for socialites that is becoming increasingly popular is the internet. Reasons could be many, but main one is the content generated by the users which is directly from the public. Social networking sites and very popular with the users, and plenty of them can be found online. They are free to use and are advanced in technology. The concept of social media optimization utilizes such forms of media for increasing your website popularity and value. As a form of online marketing strategy, it is also a part of functions carried out by the search engine optimizers. Optimization of your content by keyword is crucial here. Make sure you update your content on regular basis. Do not forget to use apt keywords and phrases, but stay within limits and do not over stuff your content. When starting SMO, you should submit your main site to as many social networking sites as possible. Social Media Optimization requires lots of effort and hard work, similar to Search Engine Optimization. One will not be able to craft web space and presence without being patient and hard working. It is the unlimited web presence offered to the website optimizers, that is the main advantage of social networking sites. To increase business popularity, Social Media optimizers can use its name and reputation. Some use a fictional name for this purpose, which is also OK. We can therefore craft a profile of our virtual and non-existing person, but it should be avoided if possible. No matter what name you use, it is crucial that your profile shows strong background and experience in the required field of business. The most common cause of the marketing tools and techniques failure is inadequate exposure to the business that is being promoted which later leads to brand anonymity. It is very important these days that marketing is done in proper and continuous manner. Promoting is very difficult with a new business, but if you do it in a planned manner you can have really good results. Online business, in order to be successful, needs you to put a lot of work and effort. Many optimizers have agreed that social media optimization is a good option for effective website optimization.

Social Media Optimization also involves a clear strategy of the specific tool adoption. Sometimes, the selection of tools are very important more than the Social Media approach. The selections of tools directs us towards a clear goal of reaching our target audience and this has to be planned to what is the overall reach one is looking at. In some cases this is tedious in nature ensuring every tool is connected to each other to ensure a seamless content distribution. But there are some tools such as Friendfeed, Facebook, Tubemogul which helps content dissemination easier.

There has been a significant evolution with the current tools which have come up with more integration options. Thus, hoping to similar evolutions in future which will make things more organized and smoother for any Social Media Programs