We are far ahead than Google..

Did we ever realize that we are far far,  far superior than Google.  I realized this, in one of our discussions with my friends & colleagues.  As usual, we were discussing about a brand and how can we leverage multiple platforms in promotion.  Let me start with Google and  its search logic. Whenever we key in any query in the search bar. It gives you many specific results and it also gives you related results. If you click these related results, we can see more related results on it, and this route map continues.

I found this logic very much similar to our brain and the way we think. I also realized that this is the exact logic we should use it for any brand when it comes in implementing any digital program for them as the platforms are endless. So far, i have observed many people fail to think this way when it comes in implementing online marketing tactics, related to social media and the new evolved online technologies.

Ideas on Social media and other digital marketing tactics are endless.  It depends on how far you can connect each idea and come out with a new sub-idea. But, it also depends how far you can implement those ideas. Lot of people call it as Brain mapping. But, yes it is actually brain mapping, which helps you to realize the endless ideas and implementations towards any Digital Marketing Program. A simple illustration is been illustrated on this perception, the image actually depicts a process on a patient, but the logic remains same to our context.

I think nowadays, I am breathing  Search Engine Marketing & Social Media Marketing, as it is connecting me or rather i am getting connected at every step and every moment of my life.  As i was mentioning about a discussion with my colleagues on a brand, we went on connecting every parameter of the brand and further went on connecting platforms to be used to promote the desired brand.

Initially when it came to me, of course, i had lot of things in my mind, but further i went on realizing many more connecting ideas to it, which very much worked as Brain Mapping. Many people say that it might be a brain storming process, but most of the brain storming session involve only debates and arguments.  Good, I attended one of the Brain Mapping workshops in the past. But frankly I literally got bored of it and even thought why would i think that way. But yes now it gave me a great platform to think that way. Thanks to that Brain mapping workshop which I attended.  Google exactly follows this logic. I think the owner of the Google was a Brain Mapping Guru 🙂 sounds funny right! No not at all. This is a very important aspect to any successful foundation, technology and identity.

Did any one realize how brain mapping works, its exactly resembles our popular concepts of Social Networks and the great influential marketing. Where each of your thought is influenced by another thought. I have even added a picture so that it can be related easily.

Every thought is connected to another. Similarly there is no reason why the logic behind Social Media is not exactly like a thought of a  human.

Network, Network Network – is the only way of Marketing your Product

I sometimes do realize that we are seeing something we have already seen before, but at that time we never liked it as we always felt that it was not made for us.  I am talking about Simple Network marketing. I still remember when my friends use to call me for some interesting seminars and that use to turn out to be Amway or Quantum. I always use to runaway from these schemes of Network marketing such you become a member and then you bring 10 friends in the circle and it goes on like that. Of course,  it was one of the first concepts of Network Marketing.

We are still in the similar circle. We see so many Social Networking Sites evolving day by day getting more and more flexibility and user convenient features to add more value for interactions and conversations.

I have a very bad habit of relating every knowledge related thing to real life examples. I think that’s the way i perceive and understand it best.  As a Digital Marketing Professional i think its very important that one should always start relate these technical platforms with real life examples, because that’s how they are evolved.  All the technologies what we see in our day to day life are evolved from a human’s perspective. We want it to work that way to help in our daily needs.

Everything we see now is all evolved from our thoughts. J Just like Shivsena Shakha (Shivsena branches) having their individual networks across the state, to spread the message easily. Sorry, for Shivsena, as it is one always on our Mumbaikars mind. Just like a company having their chain of Distributors, Retailers and stockists. They do help selling the product at their individual networks.

Similarly every single human will have his own network, like me having my friends and my friends having their own friends and the chain goes on. Such a long influential network.  We have never thought like this before.

All that matters is every individual in the web network. Thanks for all these Networking Platforms which helps an individual to raise his voice, opinion across the web and also out of the web. Many times I end up debating with my friends, clients and my colleagues. We always update new figures of users who are active online. Every year we keep updating it. But we are just not talking about people who are online.

For Eg:

Say out of 100 people only 35 people are online, but one forgets that these 35 people who get influenced on web influence other remaining 75 people who are not present online, so one cannot say that Digital Marketing or online network marketing cannot drive the marketing campaigning completely. Though it might not affect the rest 75 completely but it surely affects at least 40 people out of 75.

Well its difficult sometimes to trace the people outside the internet world to find out the effect of  our marketing campaign but its so simple to understand and there is a clear logic to it.

Its just a paperless platform we are using nothing else.

Website or a Blog

This had always been a debate through out my experience in Online Marketing & Social Media Marketing. Lot of people are still amused in differentiating a Blog and a Website.

I come across  many people who always keep asking me what is a Blog, certainly they know about a website. I keep telling them, it’s just another website which is available on a shareable domain name such as yourname.wordpress.com, myname.blogspot.com.

Well to justify it. There is absolutely no difference in a website and a Blog. Both are web pages built for certain needs. The only difference is that a website can be customized in any form and then can be uploaded. But whereas, a Blog is a predefined template and can use only the defined features in it.

For new entrepreneurs, Authors, celebrities a Blog is the most ideal tool for online communication. Many clients who are authors, Celebrities do ask me for a website. But I always suggest them for a Blog. It gives all features such as uploading content, Images, Video and many more. Blogs can also be hosted on a defined domain, for further customization to make it look like exactly a website. In fact it is an easy way of launching your online Identity within minutes. Online Search Engine Optimization, formatting of the content, renaming of the images, assigning right kind of keywords, linking, interlinking etc, almost everything is possible. You can even add multiple pages to your Blog to make it look like a website. So what else one does want?

In such a competitive online world, everyone feels that an online identity is must, hence small entrepreneurs can really use this concept to spread their business across the digital space in minutes. Because the new upcoming companies will surely not have the kind of content and topics as seen in the website. Many people are still not convinced with the html page driven website or a Blog, they still feel that a flash based website is more interactive and attractive. But this is not the case any more, nowadays people look for unique and informational content. They no more feel the impact. If one observes, most of the popular sites available online are all HTML, CSS driven sites. Certainly it can attract many search engines effectively, hence also gaining a popular ranking in it. Well creating a Blog is certainly very cost effective and can be done in minutes, without worrying about time, creativity, content. This is has been the most popular concept available online.

I always think that we see it the way we perceive it. But sometimes we should see the logical aspect of it. In India, many people do think that a Blog and a website are two different things. But, it is absolutely not. I hope that all our young and upcoming entrepreneurs do realize this aspect and would identify their ready made online presence available for free. Imagine if this happens, we would achieve a breakthrough in internet communication in India, which is still lacking at times. It is certainly a very cost effective and a convenient tool to use.

But when do we start realizing?

Awareness Drives Sales

Recently I had to speak to one client regarding a digital promotion of a book.
As usual, I was pitching will all kinds of explanations, how digital can help you… what kind of tool we will be using to build awareness across the digital space. After all these conversations, the client says “I want 2 lac copies of my book to be sold” Give me an assurity that you can sell 2 lac copies of my book through digital Communications.

I was pretty much surprised with this reaction from the client.

I even took it positively and asked the client that when he is planning to launch the book, “he said – well roughly in 15 days”. I smiled and I said that Digital Communications needs at least 1 month to do the foundation work. In such as short period there is an expectation of selling 2 lac copies. Well I guess nobody knows about this book and about the Author. So It is going be little difficult but we will surely take it as a challenge. But the client kept on insisting about the sale of 2 lac copies. Now this was one of my conversations with one of my clients, which did not turn out to be my client, as he wants to sell only 2 lac copies of the book and make money out of it.

There is a clear and simple logic towards any marketing activity,

“Awareness Drives Sales” – Every marketer knows that without awareness there cannot be any sale towards any product or any service. Similarly in digital Communications nothing can be sold or nothing be absorbed without giving proper information about it. Consumers who are connected to you online are very curious to know each and everything you communicate, and perceive it accordingly. This is the most difficult phase for any marketer at the same time yet challenging, because consumers will have different thoughts and different approach to anything they absorb, naturally comments, reviews & questions will be asked by them and sometimes it is difficult to answer by any marketer, in such a case one needs to be connected with them from the beginning so that one knows about them and how they interact and what is their thought process accordingly they questions, comments can be answered and justified.

Every single step should be planned so that we don’t miss out any kind of communication with the consumer. Similar to any traditional marketing activity a proper profiling, proper communication needs to be established between the seller and consumer. This is only possible if there is any home work done at the sellers end. One should understand that though the digital communications helps any one to reach their consumers directly, but a consumer would not interact with you directly on what you want to offer. In order to achieve that, one needs to be present in all possible ways and build an awareness program initially. Let people know “who you are”, “What is your passion”, “what is your background”, “what is your objective in reaching the consumers directly”. Let people in the web space know about your thoughts about what you feel and about what you think towards your profession, product, service etc. This way initially you will be known to people and then that identity will help you to interact with your consumers. If one tries to offer a product, service etc directly, then there will be no difference between a seller who sells their products without building relationships with the consumers. In this case he will be able to sell his products only once to the consumers… And this would be a bad business practice.

Lot of people doesn’t think about how awareness can drive sales to their company or product. If one observes carefully, only awareness drives sales and nothing else. In short, no sensible marketer will assure a fixed number of sales to any product. But the awareness program needs to be built strategically so that on every step we communicate right kind of information about a product. and also can maintain a record of what is been communicated, so that in later stages we can even review what is been communicated to avoid misunderstandings. In digital Communications, none can sell or talk about their service, product directly until a strong relationship is been established.

And that’s the beauty of Digital Communications. Infact using Digital Communications means connecting your consumers directly without any mediators between. So that gives the answer to all queries in Digital Marketing

Good Morning Friends & My appologies

Hi,  my sincere apologies for not been able to post any valuable information to you towards Digital Communications. As i wanted to post something sensible and informative enough for my readers. I hope you understand and stand besides me for this. Thankyou so much for reading my articles and encourging me to write more and give some more valuable information which can be very useful in your implementations. Here goes my new post……

Website – Your Online Sight

Okay I have a website. www.killerdrama.com.

That’s it. Hey you know I have a website. Oh wow. Its on my cards also. Oh that’s cool.

 

So what does your website speak about? Well it speaks about my company, my company, my company, my services, and my services my services. Oh that’s amazing… Cool.”

 

This is the current scenario of each and every website in India. Especially, mid segment industries and some large scale industries. They have never considered their company’s website to be a communication medium. So we see so many websites which are just not updated. Certainly they will only update their website if they are participating in any exhibitions or if they are getting into IPO.

But the fact lies many people don’t realize the importance of having a website and how can it be a powerful tool in the current Digital age. Most of the sites I have come across do not have updated content and nothing to interact with users. This is the biggest problem in Indian sites. Nothing to blame anybody but I am sure now people will start realizing the importance of updating and maintaining a website. As mentioned in my prior articles, I have clearly mentioned that even to manage a social media strategy or a campaign one needs to have clearly defined website to route all the necessary communication through the additional platforms in Social Media.

Many websites in India are still not Search Engine Optimized and many sites are completely flash based and no proper web standards followed. Such as correct use of CSS for defining the content formatting and navigation, no proper naming for the images used, no proper linking, no Meta tags, descriptions and titles defined for individual pages, we still find broken links in many websites. No proper Key word rich content and especially there are no further developments in the website even if it more than a year old. Being a web professional and a digital Professional, I always suggest in redeveloping the website every year and content updations at least every month. Lot of my clients do ask me that I want my site to appear in the first page of Google. Yeah, certainly it is like opening a box of sweets and having it. Not at all sir!

 

One needs to do lot of planning on developing your website, just as a clearly defined strategy is developed for marketing or promoting a product or a brand. The same kind of seriousness and strategies need to be thought in developing a website. Many people do think that a creative agency that is well versed with Photoshop, CorelDraw and other designing tools can develop the website on fingertips. Well I certainly never try to participate in that conversation. This is not about other countries, but certainly this has been a practice of Indian Marketers. Of course, there are examples like TATA, Reliance, Airtel, sunsilk gang of girls, eclerx, Procter & Gamble, Johnson & Johnson and many more. I am certainly talking about companies who might not be as big as these, but one needs to realize that how important a website is in current scenario. The entire digital Marketing revolves on a website. Whether it may be SEM (Search Engine Marketing), PPC (Pay per click) and the powerful social media.. Driving good amount of traffic is very much possible through these tactics.

Certainly as the technologies of Web 2.0 are getting evolved, there can be so many things added to a website, such as discussion forums, polls, rating, online chat etc. and many more interactive elements can be added. Does anybody know that the most important section one could see is the Media centre, where we upload press releases, financial data etc. This is the most important section of any standard website. Your website can turn out to be an online press release which directly reaches your consumers. But these press releases should be written keeping all possible keyword in the mind and incorporate it accordingly. For any website the content is very important and one needs to make sure the content is been optimized as per to the search engine standards. Lot of people also prefer paid search marketing such as buying few keywords and promoting the site. But I would consider it as non-credible marketing, where you are forcefully driving people by promoting ads on Google and other possible place. What I always suggest my client is to always rely on natural search as it gives a more accurate and credible traffic to the website. Regular updations and regular changes in the content gets better visibility on search engines. To see it happen, one need to take necessary steps to do it.

 

If it is online then you need to have a well optimized website compulsorily and no one can have any possible excuses for it.

 

My next post will be on monitoring your website and other social Media presence.

Influential Jounalists of the World Wide Web

Everybody must be surprised who are these New Journalists of World Wide Web (WWW). Well lot of people has assumptions and predictions. But the fact lies is very soon bloggers will be known as the most powerful and sensible journalists online. So fasten your seat belt.

You can be a Blogger, provided if you are focused on what you are writing. Let me give a close comparison with our traditional journalists. Our traditional journalists are focused and they write on their chosen topic. For eg: they write on Entertainment, Aviation, Pharmaceuticals, Lifestyle, Celebrities, Engineering, Finance, Sports, retail, infrastructure etc. In conventional PR, we actually rely on these journalists for our client’s communication. We develop stories in the form of press releases and we get in touch with the respective journalists who write on the relevant industry. The journalists are very selective about their stories and write it based on the news provided to them.

The new journalists of WWW (World Wide Web) seem to be very close to them. A Blogger is focused about what he is writing and the kind of topic he chooses. They own a Blog which is itself a news aggregator and based on the individual Blog’s readership the news travels online. The only difference is 10 to 15 conventional journalists or editors work for one single News publication i.e Times of India, DNA, Indian Express. Yes, But, there are few journalists who do freelancing and they seem to be distributing their stories on multiple publications. A Blogger seems to have ownership of his/her News Publication i.e a Blog and has more than 10 million readerships sometimes. But it all depends on what is he/she is Blogging on. Well, again Blogging is not for everybody. I don’t say that you cannot become a blogger, but it all depends on what is your objective towards Blogging. There are many cases when I come across who say that I am a Blogger and they don’t have focus on what they write and how they write. Blogging also depends on how frequently you Blog and what kind of quality information does your Blog have. Blogging does not end in some time. Many new blogger s who have just thought of starting their Blog and, they sometimes feel that they will publish 50 to 60 articles and would gain good readership… that’s it… But the difficult part of being a genuine Blogger is to regularly post articles till your blog is up. There have been cases, where people have been Blogging for more than 6 years and they are still actively going on. Anyone who has a Blog does not naturally become a Blogger. There should be some focus and some objective towards Blogging. Earlier, Bloggers use to write just because they like writing just as we write our personal diaries. But it got evolved in the earlier years. Now, Blogging seems to an important part of information distribution channel. But this is many people’s assumption. Even though there has been no direct conclusion on it. We still seem to be very fond of bloggers and their writing. Because many a times its their self opinion which matters a lot to drive the influential marketing online. Lot of PR agencies or the Corporate have started relying on their opinions. Because the best part of a Blogger is he/she never writes or adds information as it is. Rather they take their own time to understand, perceive and then write on it in their own version & style. Now that sounds very interesting and very much realistic. But it works both the ways, most of the times positive and at times negative also as it is their personal opinion. But genuine bloggers do understand it well and come out with very logical and sensible opinions which drive lacs and lacs of traffic towards their Blog on daily basis and simultaneously to other destinations where the actual information belongs to

Why I chose to write about Bloggers being the most powerful journalists on WWW is because it very much connects to my old post – THE REAL TIME NEWS. As this particular post adds lot of value to it. After reading this post people might think that most of the information written in this post is towards Blogging. Absolutely NOT.. Sometimes you have to know the characteristics to understand a character.

Emerging Digital Media – An interview with Mr Rohan Moorthy- Hanmer MS&L, India

Hi, One of my friend Mr Rohan Moorthy who is a PR Professional working with HANMER MS&L, handling clients such as Oberoi Mall, Jotun Paints Shares his viewpoints on how digital media can be useful for his clients and what does he plan to suggest his client about it. He has shared his detail view points on how Digital Media can prove effective to the existing marketing communications.

I am sharing a podcast on a detailed conversation with him on this topic.

The Real-Time News

In earlier days the delivery of information to the people was centralized. Where the PR and advertising professionals use to absorb all the important information and deliver it through their defined channel. The PR professionals and advertising professionals were in great demand and were considered to be the most important factor to any success of the business. The companies use to communicate all necessary information to the PR companies and the PR professionals would work towards getting a positively published articles in the renowned publications. After a consistent follow-up with the media and other related people of media such as journalists, editors, senior editors etc the relevant news use to appear after many weeks and months in the publications. But the instant news is instant news. If it appears after many weeks and months later then there would have been many developments in the news itself. But there was no other choice than following this way. This was a clear method of PR driven news. But the delivery of information has never been effective than reaching its consumers directly.

But now, ever since web has opened its arms towards multiple platforms in delivering information, the updates of information to the people has been decentralized. Web has enabled people to look for their own information in their own way and convenience. Hence WEB is becoming an important aspect in delivering information in real time to the consumers directly rather than taking rounds of Journalist’s offices and then the publishers. Sensible marketing and PR professionals should not wait for their old ways of delivering their client’s important and relevant news to the world. The space in the News publications and TV News slots are getting smaller day by day, hence getting difficult to publish client’s relevant news on time. But the clients are still fine, only because they get featured on prime publications and Prime News channels. But things are changing drastically. One should know that WEB allows anyone to publish news at real time.

Now some people who are new to technology and WEB marketing may have problems in understanding what is Real time News or Real time information. The Real time information is something I publish or I post on my website and it reflects immediately to the world. Let us take a clear and simple example. We watch cricket and when we don’t have access to Radio and TV we rely on websites like Rediff.com, because I regularly use Rediff for the cricket updates. You get ball to ball updates. How? Because somebody or technology at the other end is publishing updates regularly. Imagine 20,000 and more people accessing the same page and getting updates ball to ball. Don’t you think this technology is best than any other. Just imagine spending so much of time behind handful of journalists and waiting so many days for coverage to appear in the News publications, Trade Magazines etc. Do you think that in this cyber world its worth waiting to distribute valuable news to the consumers. Certainly not! I have seen many people at superior positions still access their day to day mails. That’s it!

I don’t say that we should not depend on News Publications and Electronic media. But why can’t we use an alternative medium also when it is available at convenience. It just needs a little more focus by marketing professionals and decision makers of the organizations. OH let me come back to the Real time News. Let’s take a real example of a Blog, a social Networking tool. What does it do they all distribute information in real time. The moment you update your personal info and click on publish button. Here we go. The whole new world is seeing what you have published. If your profile or any other information is interesting, you are surely going to get responses on it immediately.

For Example:

I access my Facebook account. I don’t do much on it. But I just update my status message regularly. The last message I updated was “Educating Indian Market on Digital PR” That’s it. Few unknown people whom I don’t know and they are not even my friends at all or not even added in my friends list started chasing me trying to contact me & asking, what kind of profession I am into and what kind of service do I offer. I think this is the best example of Online and Real time news. You have technology readily available to disburse information within seconds. It’s just we have to decide that when do we start doing it?

I am not trying to provoke anybody nor trying to brain wash. But I am giving a clear picture and insights of what WEB can do for us. The best way one could ask us is “what can we do for you”. Now it can be asked this way “what web can do for us”

In my next post i would introduce the new & most powerful Journalists of WEB who actually multiplies the disbursement of information in the world of WEB

Genuine Content Drives Marketing – Written Communication works effectively than Verbal Communication – Consumer Content Marketing

Today I am trying to speak out my thoughts on how content or written communication can be effective to marketing communications as well as Consumer Approach  Communications

whatever I write or whatever I think,  I always try to relate with some real life examples…

Okay sounds interesting…

One Real Life example:

We had a great New-year. Me and my wife did’nt go anywhere and didn’t have any fun that night. We thought of celebrating this new-year through quarrelling with each other.. hmmmm..thats the story of every married couple. L I was very excited on 31^st morning and was expecting some last moment plans. Suddenly my cousin called me and asked me to accompany him at some resort where he had passes for. I really got carried away. But unfortunately my wife had to go to office the next morning. So I asked my cousin to tell her that he wants me to come with him. Listening to this I called her. She banged the phone and then I realized the possible danger at home that night. So I wrote her an SMS

Me – “Hey sweetheart I m not going anywhere. I m sorry I got carried away sweety. I am coming early home by 5 & be with you” – 26 words

My wife replied to it – “I hate 2 faced ppl u bluff u dnt hav money m married 2 d mst selfish man dnt use ur cousin 4 ur purposes nw I will make it a pnt nt 2 b wit u plz dnt show me ur face2day n tmrw wnt 2 b alne m serious. Just go to hel nw I no hw much u realy care wl nt be wit u on my b’day also bye…”  – 73 words

Me – “trust me sweety u were always in my mind it just happened that way . this year I want to start happily with u. let us forget all these things, trust me I did’nt any such intentions & my cousin was about to sponser on it and forget it u will still think the same L (a smiley or other emoticons does matter in these cases)”
– 66 words

My wife replied to it – “dats d reasn u initiated dis plan. Hav no reasn 2 trust u on dis. 4get it I still wish 2 b alne bye tak care” – 26 words

Me – “I didn’t reply anything to it. Just kept quite and anticipating a message from her”

My Wife replied to it – Milk has nt cum – 4 words

[In my above interaction with my wife which was written communication and not verbal, really helped saving my day. I could even got her convinced.]

My overall view point on this is to show how effective can written communication be. Same way whatever we write to our consumers or whatever we promote should try to speak their language. I have seen so many other marketing communications; it does have any clarity in the message and does not connect them. Every consumer will like to feel special about whatever is being offered to him. One should develop a customized communication to reach our targeted consumers. Online marketing, rather social media marketing do follow these tactics. We cannot write messages with jargons or technical words. Social Media Marketing does not encourage jargon based communication. It needs to be simple and connect everyone. But I am not saying that it needs to be in casual tone. But whatever communication we develop should be very simple and self explanatory.

I receive lot of emails from Banks, Insurance companies, Clubs & Resort for Membership. I just don’t feeling like reading them at all. Maybe that is the strategy of mass mailing system. But every marketer in similar industry needs to change they way they approach. What if we target 100 Customers and communicate with them the way they want it to be. I am sure 80 people would turn out to be your genuine customers.

Old ways of Marketing such telemarketing, Teaser Marketing etc no more works. How many people would like to receive calls from unknown people who try to pitch for new deals and offers. Yes, but a well explained email, sms or a message would surely provoke a customer to read through it. Especially when an email gives you insight of how can insurance help you in your near future. What if you don’t have insurance, what are the possible problems you might face. These are just examples.

What I am trying to make all the marketers clear is that POPUP marketing and direct marketing does not work anymore. Lets use mediums through which a consumer would like to be contacted. Show him insights of it. Lets not show them a comparative report about how many customers do you have or how many branches do you have or how big your organization is, but what we offer and how we offer is important.

I am very much close to permission based marketing. But I am not talking about it. I am trying to explain that people need time to go through and would like to act upon their convenience. A nicely written email can do miracles to your business. Not an embedded emailer or a telemarketing executive which does not connect to your needs, but interrupts you in every possible way. I have also observed one more aspect of the telemarketing executives. For eg: They offer a deal or a scheme and we say we are not interested, but you know twhat hey ask you “WHY”     🙂

I certainly don’t blame them, because they have enough pressures to meet their targets. But the entire marketing strategy goes wrong this way.

I receive lots of emails with embedded emailer which does not speak anything to me. It just acts like an online banner. Hey guys what am I achieving by looking at it. It does not speak about my needs, It does not even interact. And I also know that it has been sent by an automated system.

What consumers look for is Real thing & not Reel thing. May be a representative interacting from an HSBC corporate office and not from an outsourced call centre would interest me to look into their offerings. The whole point revolves is consumers want a real approach which connects them with the offerings. Same way people can also report their complaints and can be assured of responses.

Social Media Marketing revolves on written communication; people ask me queries on Social Media marketing or digital PR. Sometimes the questions are very difficult but I am able to answer them b’coz I get time to prepare myself and answer them.

Let me give one more example to it.

In Traditional PR, we have Press meets, Press conferences, one-on-one media interaction who are always ready to ask many questions in a typical way  about the organization or some mistakes unintentionally came across . PR agencies do train their client in how to reply journalists or reporters but its very difficult to give a justified answers to spontaneous questions being asked by the media. So why not develop a different medium where those actual things can also be communicated.

Say an angry consumer reacting to the problems faced though a product might be very difficult to handle face to face. But if the same person is online react the same way, especially with bloggers & direct consumers, its easier to handle them through written communication at the same can also convince a customer throughout. My only idea is  to also tap the online medium along with other  mediums. Especially negative articles published online can be converted into positive reviews through proper communication from the organization’s representative. This needs a complete participation, interaction using Social Media. This helps an organization to avoid further damages to their image.

Similar way I tried to convince my wife in not reacting further to the incident 🙂