Did we ever realize that we are far far,  far superior than Google.  I realized this, in one of our discussions with my friends & colleagues.  As usual, we were discussing about a brand and how can we leverage multiple platforms in promotion.  Let me start with Google and  its search logic. Whenever we key in any query in the search bar. It gives you many specific results and it also gives you related results. If you click these related results, we can see more related results on it, and this route map continues.

I found this logic very much similar to our brain and the way we think. I also realized that this is the exact logic we should use it for any brand when it comes in implementing any digital program for them as the platforms are endless. So far, i have observed many people fail to think this way when it comes in implementing online marketing tactics, related to social media and the new evolved online technologies.

Ideas on Social media and other digital marketing tactics are endless.  It depends on how far you can connect each idea and come out with a new sub-idea. But, it also depends how far you can implement those ideas. Lot of people call it as Brain mapping. But, yes it is actually brain mapping, which helps you to realize the endless ideas and implementations towards any Digital Marketing Program. A simple illustration is been illustrated on this perception, the image actually depicts a process on a patient, but the logic remains same to our context.

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I think nowadays, I am breathing  Search Engine Marketing & Social Media Marketing, as it is connecting me or rather i am getting connected at every step and every moment of my life.  As i was mentioning about a discussion with my colleagues on a brand, we went on connecting every parameter of the brand and further went on connecting platforms to be used to promote the desired brand.

Initially when it came to me, of course, i had lot of things in my mind, but further i went on realizing many more connecting ideas to it, which very much worked as Brain Mapping. Many people say that it might be a brain storming process, but most of the brain storming session involve only debates and arguments.  Good, I attended one of the Brain Mapping workshops in the past. But frankly I literally got bored of it and even thought why would i think that way. But yes now it gave me a great platform to think that way. Thanks to that Brain mapping workshop which I attended.  Google exactly follows this logic. I think the owner of the Google was a Brain Mapping Guru 🙂 sounds funny right! No not at all. This is a very important aspect to any successful foundation, technology and identity.

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Did any one realize how brain mapping works, its exactly resembles our popular concepts of Social Networks and the great influential marketing. Where each of your thought is influenced by another thought. I have even added a picture so that it can be related easily.

Every thought is connected to another. Similarly there is no reason why the logic behind Social Media is not exactly like a thought of a  human.

I sometimes do realize that we are seeing something we have already seen before, but at that time we never liked it as we always felt that it was not made for us.  I am talking about Simple Network marketing. I still remember when my friends use to call me for some interesting seminars and that use to turn out to be Amway or Quantum. I always use to runaway from these schemes of Network marketing such you become a member and then you bring 10 friends in the circle and it goes on like that. Of course,  it was one of the first concepts of Network Marketing.

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We are still in the similar circle. We see so many Social Networking Sites evolving day by day getting more and more flexibility and user convenient features to add more value for interactions and conversations.

I have a very bad habit of relating every knowledge related thing to real life examples. I think that’s the way i perceive and understand it best.  As a Digital Marketing Professional i think its very important that one should always start relate these technical platforms with real life examples, because that’s how they are evolved.  All the technologies what we see in our day to day life are evolved from a human’s perspective. We want it to work that way to help in our daily needs.

Everything we see now is all evolved from our thoughts. J Just like Shivsena Shakha (Shivsena branches) having their individual networks across the state, to spread the message easily. Sorry, for Shivsena, as it is one always on our Mumbaikars mind. Just like a company having their chain of Distributors, Retailers and stockists. They do help selling the product at their individual networks.

influential-marketing, Network Marketing, Chain Marketing, Social Networking, Marketing Techniques, Marketing Logic, Marketing information, how to market a product online

Similarly every single human will have his own network, like me having my friends and my friends having their own friends and the chain goes on. Such a long influential network.  We have never thought like this before.

All that matters is every individual in the web network. Thanks for all these Networking Platforms which helps an individual to raise his voice, opinion across the web and also out of the web. Many times I end up debating with my friends, clients and my colleagues. We always update new figures of users who are active online. Every year we keep updating it. But we are just not talking about people who are online.

For Eg:

Say out of 100 people only 35 people are online, but one forgets that these 35 people who get influenced on web influence other remaining 75 people who are not present online, so one cannot say that Digital Marketing or online network marketing cannot drive the marketing campaigning completely. Though it might not affect the rest 75 completely but it surely affects at least 40 people out of 75.

Well its difficult sometimes to trace the people outside the internet world to find out the effect of  our marketing campaign but its so simple to understand and there is a clear logic to it.

Its just a paperless platform we are using nothing else.

Website or a Blog

January 11, 2009

This had always been a debate through out my experience in Online Marketing & Social Media Marketing. Lot of people are still amused in differentiating a Blog and a Website.

I come across  many people who always keep asking me what is a Blog, certainly they know about a website. I keep telling them, it’s just another website which is available on a shareable domain name such as yourname.wordpress.com, myname.blogspot.com.

Well to justify it. There is absolutely no difference in a website and a Blog. Both are web pages built for certain needs. The only difference is that a website can be customized in any form and then can be uploaded. But whereas, a Blog is a predefined template and can use only the defined features in it.

For new entrepreneurs, Authors, celebrities a Blog is the most ideal tool for online communication. Many clients who are authors, Celebrities do ask me for a website. But I always suggest them for a Blog. It gives all features such as uploading content, Images, Video and many more. Blogs can also be hosted on a defined domain, for further customization to make it look like exactly a website. In fact it is an easy way of launching your online Identity within minutes. Online Search Engine Optimization, formatting of the content, renaming of the images, assigning right kind of keywords, linking, interlinking etc, almost everything is possible. You can even add multiple pages to your Blog to make it look like a website. So what else one does want?

In such a competitive online world, everyone feels that an online identity is must, hence small entrepreneurs can really use this concept to spread their business across the digital space in minutes. Because the new upcoming companies will surely not have the kind of content and topics as seen in the website. Many people are still not convinced with the html page driven website or a Blog, they still feel that a flash based website is more interactive and attractive. But this is not the case any more, nowadays people look for unique and informational content. They no more feel the impact. If one observes, most of the popular sites available online are all HTML, CSS driven sites. Certainly it can attract many search engines effectively, hence also gaining a popular ranking in it. Well creating a Blog is certainly very cost effective and can be done in minutes, without worrying about time, creativity, content. This is has been the most popular concept available online.

I always think that we see it the way we perceive it. But sometimes we should see the logical aspect of it. In India, many people do think that a Blog and a website are two different things. But, it is absolutely not. I hope that all our young and upcoming entrepreneurs do realize this aspect and would identify their ready made online presence available for free. Imagine if this happens, we would achieve a breakthrough in internet communication in India, which is still lacking at times. It is certainly a very cost effective and a convenient tool to use.

But when do we start realizing?

Awareness Drives Sales

January 9, 2009

awareness-drives-sales-digital-communications-digital-marketing-online-awareness-social-media1Recently I had to speak to one client regarding a digital promotion of a book.
As usual, I was pitching will all kinds of explanations, how digital can help you… what kind of tool we will be using to build awareness across the digital space. After all these conversations, the client says “I want 2 lac copies of my book to be sold” Give me an assurity that you can sell 2 lac copies of my book through digital Communications.

I was pretty much surprised with this reaction from the client.

I even took it positively and asked the client that when he is planning to launch the book, “he said – well roughly in 15 days”. I smiled and I said that Digital Communications needs at least 1 month to do the foundation work. In such as short period there is an expectation of selling 2 lac copies. Well I guess nobody knows about this book and about the Author. So It is going be little difficult but we will surely take it as a challenge. But the client kept on insisting about the sale of 2 lac copies. Now this was one of my conversations with one of my clients, which did not turn out to be my client, as he wants to sell only 2 lac copies of the book and make money out of it.

There is a clear and simple logic towards any marketing activity,

“Awareness Drives Sales” – Every marketer knows that without awareness there cannot be any sale towards any product or any service. Similarly in digital Communications nothing can be sold or nothing be absorbed without giving proper information about it. Consumers who are connected to you online are very curious to know each and everything you communicate, and perceive it accordingly. This is the most difficult phase for any marketer at the same time yet challenging, because consumers will have different thoughts and different approach to anything they absorb, naturally comments, reviews & questions will be asked by them and sometimes it is difficult to answer by any marketer, in such a case one needs to be connected with them from the beginning so that one knows about them and how they interact and what is their thought process accordingly they questions, comments can be answered and justified.

Every single step should be planned so that we don’t miss out any kind of communication with the consumer. Similar to any traditional marketing activity a proper profiling, proper communication needs to be established between the seller and consumer. This is only possible if there is any home work done at the sellers end. One should understand that though the digital communications helps any one to reach their consumers directly, but a consumer would not interact with you directly on what you want to offer. In order to achieve that, one needs to be present in all possible ways and build an awareness program initially. Let people know “who you are”, “What is your passion”, “what is your background”, “what is your objective in reaching the consumers directly”. Let people in the web space know about your thoughts about what you feel and about what you think towards your profession, product, service etc. This way initially you will be known to people and then that identity will help you to interact with your consumers. If one tries to offer a product, service etc directly, then there will be no difference between a seller who sells their products without building relationships with the consumers. In this case he will be able to sell his products only once to the consumers… And this would be a bad business practice.

Lot of people doesn’t think about how awareness can drive sales to their company or product. If one observes carefully, only awareness drives sales and nothing else. In short, no sensible marketer will assure a fixed number of sales to any product. But the awareness program needs to be built strategically so that on every step we communicate right kind of information about a product. and also can maintain a record of what is been communicated, so that in later stages we can even review what is been communicated to avoid misunderstandings. In digital Communications, none can sell or talk about their service, product directly until a strong relationship is been established.

And that’s the beauty of Digital Communications. Infact using Digital Communications means connecting your consumers directly without any mediators between. So that gives the answer to all queries in Digital Marketing

Hi,  my sincere apologies for not been able to post any valuable information to you towards Digital Communications. As i wanted to post something sensible and informative enough for my readers. I hope you understand and stand besides me for this. Thankyou so much for reading my articles and encourging me to write more and give some more valuable information which can be very useful in your implementations. Here goes my new post……

Okay I have a website. www.killerdrama.com.

That’s it. Hey you know I have a website. Oh wow. Its on my cards also. Oh that’s cool.

 

So what does your website speak about? Well it speaks about my company, my company, my company, my services, and my services my services. Oh that’s amazing… Cool.”

 

This is the current scenario of each and every website in India. Especially, mid segment industries and some large scale industries. They have never considered their company’s website to be a communication medium. So we see so many websites which are just not updated. Certainly they will only update their website if they are participating in any exhibitions or if they are getting into IPO.

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But the fact lies many people don’t realize the importance of having a website and how can it be a powerful tool in the current Digital age. Most of the sites I have come across do not have updated content and nothing to interact with users. This is the biggest problem in Indian sites. Nothing to blame anybody but I am sure now people will start realizing the importance of updating and maintaining a website. As mentioned in my prior articles, I have clearly mentioned that even to manage a social media strategy or a campaign one needs to have clearly defined website to route all the necessary communication through the additional platforms in Social Media.


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Many websites in India are still not Search Engine Optimized and many sites are completely flash based and no proper web standards followed. Such as correct use of CSS for defining the content formatting and navigation, no proper naming for the images used, no proper linking, no Meta tags, descriptions and titles defined for individual pages, we still find broken links in many websites. No proper Key word rich content and especially there are no further developments in the website even if it more than a year old. Being a web professional and a digital Professional, I always suggest in redeveloping the website every year and content updations at least every month. Lot of my clients do ask me that I want my site to appear in the first page of Google. Yeah, certainly it is like opening a box of sweets and having it. Not at all sir!

 

One needs to do lot of planning on developing your website, just as a clearly defined strategy is developed for marketing or promoting a product or a brand. The same kind of seriousness and strategies need to be thought in developing a website. Many people do think that a creative agency that is well versed with Photoshop, CorelDraw and other designing tools can develop the website on fingertips. Well I certainly never try to participate in that conversation. This is not about other countries, but certainly this has been a practice of Indian Marketers. Of course, there are examples like TATA, Reliance, Airtel, sunsilk gang of girls, eclerx, Procter & Gamble, Johnson & Johnson and many more. I am certainly talking about companies who might not be as big as these, but one needs to realize that how important a website is in current scenario. The entire digital Marketing revolves on a website. Whether it may be SEM (Search Engine Marketing), PPC (Pay per click) and the powerful social media.. Driving good amount of traffic is very much possible through these tactics.

Certainly as the technologies of Web 2.0 are getting evolved, there can be so many things added to a website, such as discussion forums, polls, rating, online chat etc. and many more interactive elements can be added. Does anybody know that the most important section one could see is the Media centre, where we upload press releases, financial data etc. This is the most important section of any standard website. Your website can turn out to be an online press release which directly reaches your consumers. But these press releases should be written keeping all possible keyword in the mind and incorporate it accordingly. For any website the content is very important and one needs to make sure the content is been optimized as per to the search engine standards. Lot of people also prefer paid search marketing such as buying few keywords and promoting the site. But I would consider it as non-credible marketing, where you are forcefully driving people by promoting ads on Google and other possible place. What I always suggest my client is to always rely on natural search as it gives a more accurate and credible traffic to the website. Regular updations and regular changes in the content gets better visibility on search engines. To see it happen, one need to take necessary steps to do it.

 

If it is online then you need to have a well optimized website compulsorily and no one can have any possible excuses for it.

 

My next post will be on monitoring your website and other social Media presence.

Everybody must be surprised who are these New Journalists of World Wide Web (WWW). Well lot of people has assumptions and predictions. But the fact lies is very soon bloggers will be known as the most powerful and sensible journalists online. So fasten your seat belt.

You can be a Blogger, provided if you are focused on what you are writing. Let me give a close comparison with our traditional journalists. Our traditional journalists are focused and they write on their chosen topic. For eg: they write on Entertainment, Aviation, Pharmaceuticals, Lifestyle, Celebrities, Engineering, Finance, Sports, retail, infrastructure etc. In conventional PR, we actually rely on these journalists for our client’s communication. We develop stories in the form of press releases and we get in touch with the respective journalists who write on the relevant industry. The journalists are very selective about their stories and write it based on the news provided to them.

The new journalists of WWW (World Wide Web) seem to be very close to them. A Blogger is focused about what he is writing and the kind of topic he chooses. They own a Blog which is itself a news aggregator and based on the individual Blog’s readership the news travels online. The only difference is 10 to 15 conventional journalists or editors work for one single News publication i.e Times of India, DNA, Indian Express. Yes, But, there are few journalists who do freelancing and they seem to be distributing their stories on multiple publications. A Blogger seems to have ownership of his/her News Publication i.e a Blog and has more than 10 million readerships sometimes. But it all depends on what is he/she is Blogging on. Well, again Blogging is not for everybody. I don’t say that you cannot become a blogger, but it all depends on what is your objective towards Blogging. There are many cases when I come across who say that I am a Blogger and they don’t have focus on what they write and how they write. Blogging also depends on how frequently you Blog and what kind of quality information does your Blog have. Blogging does not end in some time. Many new blogger s who have just thought of starting their Blog and, they sometimes feel that they will publish 50 to 60 articles and would gain good readership… that’s it… But the difficult part of being a genuine Blogger is to regularly post articles till your blog is up. There have been cases, where people have been Blogging for more than 6 years and they are still actively going on. Anyone who has a Blog does not naturally become a Blogger. There should be some focus and some objective towards Blogging. Earlier, Bloggers use to write just because they like writing just as we write our personal diaries. But it got evolved in the earlier years. Now, Blogging seems to an important part of information distribution channel. But this is many people’s assumption. Even though there has been no direct conclusion on it. We still seem to be very fond of bloggers and their writing. Because many a times its their self opinion which matters a lot to drive the influential marketing online. Lot of PR agencies or the Corporate have started relying on their opinions. Because the best part of a Blogger is he/she never writes or adds information as it is. Rather they take their own time to understand, perceive and then write on it in their own version & style. Now that sounds very interesting and very much realistic. But it works both the ways, most of the times positive and at times negative also as it is their personal opinion. But genuine bloggers do understand it well and come out with very logical and sensible opinions which drive lacs and lacs of traffic towards their Blog on daily basis and simultaneously to other destinations where the actual information belongs to

Why I chose to write about Bloggers being the most powerful journalists on WWW is because it very much connects to my old post – THE REAL TIME NEWS. As this particular post adds lot of value to it. After reading this post people might think that most of the information written in this post is towards Blogging. Absolutely NOT.. Sometimes you have to know the characteristics to understand a character.