We are far ahead than Google..

January 29, 2009

Did we ever realize that we are far far,  far superior than Google.  I realized this, in one of our discussions with my friends & colleagues.  As usual, we were discussing about a brand and how can we leverage multiple platforms in promotion.  Let me start with Google and  its search logic. Whenever we key in any query in the search bar. It gives you many specific results and it also gives you related results. If you click these related results, we can see more related results on it, and this route map continues.

I found this logic very much similar to our brain and the way we think. I also realized that this is the exact logic we should use it for any brand when it comes in implementing any digital program for them as the platforms are endless. So far, i have observed many people fail to think this way when it comes in implementing online marketing tactics, related to social media and the new evolved online technologies.

Ideas on Social media and other digital marketing tactics are endless.  It depends on how far you can connect each idea and come out with a new sub-idea. But, it also depends how far you can implement those ideas. Lot of people call it as Brain mapping. But, yes it is actually brain mapping, which helps you to realize the endless ideas and implementations towards any Digital Marketing Program. A simple illustration is been illustrated on this perception, the image actually depicts a process on a patient, but the logic remains same to our context.

brain-map-social-media-map, influential map

I think nowadays, I am breathing  Search Engine Marketing & Social Media Marketing, as it is connecting me or rather i am getting connected at every step and every moment of my life.  As i was mentioning about a discussion with my colleagues on a brand, we went on connecting every parameter of the brand and further went on connecting platforms to be used to promote the desired brand.

Initially when it came to me, of course, i had lot of things in my mind, but further i went on realizing many more connecting ideas to it, which very much worked as Brain Mapping. Many people say that it might be a brain storming process, but most of the brain storming session involve only debates and arguments.  Good, I attended one of the Brain Mapping workshops in the past. But frankly I literally got bored of it and even thought why would i think that way. But yes now it gave me a great platform to think that way. Thanks to that Brain mapping workshop which I attended.  Google exactly follows this logic. I think the owner of the Google was a Brain Mapping Guru 🙂 sounds funny right! No not at all. This is a very important aspect to any successful foundation, technology and identity.

influential-brain-mapping, influential marketing, Network Marketing

Did any one realize how brain mapping works, its exactly resembles our popular concepts of Social Networks and the great influential marketing. Where each of your thought is influenced by another thought. I have even added a picture so that it can be related easily.

Every thought is connected to another. Similarly there is no reason why the logic behind Social Media is not exactly like a thought of a  human.

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2 Responses to “We are far ahead than Google..”


  1. Interesting piece on Google and Brain Mapping. Thanks for sharing.


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