Social Media Optimization – The Tedious Part

Social media tools for socialites that is becoming increasingly popular is the internet. Reasons could be many, but main one is the content generated by the users which is directly from the public. Social networking sites and very popular with the users, and plenty of them can be found online. They are free to use and are advanced in technology. The concept of social media optimization utilizes such forms of media for increasing your website popularity and value. As a form of online marketing strategy, it is also a part of functions carried out by the search engine optimizers. Optimization of your content by keyword is crucial here. Make sure you update your content on regular basis. Do not forget to use apt keywords and phrases, but stay within limits and do not over stuff your content. When starting SMO, you should submit your main site to as many social networking sites as possible. Social Media Optimization requires lots of effort and hard work, similar to Search Engine Optimization. One will not be able to craft web space and presence without being patient and hard working. It is the unlimited web presence offered to the website optimizers, that is the main advantage of social networking sites. To increase business popularity, Social Media optimizers can use its name and reputation. Some use a fictional name for this purpose, which is also OK. We can therefore craft a profile of our virtual and non-existing person, but it should be avoided if possible. No matter what name you use, it is crucial that your profile shows strong background and experience in the required field of business. The most common cause of the marketing tools and techniques failure is inadequate exposure to the business that is being promoted which later leads to brand anonymity. It is very important these days that marketing is done in proper and continuous manner. Promoting is very difficult with a new business, but if you do it in a planned manner you can have really good results. Online business, in order to be successful, needs you to put a lot of work and effort. Many optimizers have agreed that social media optimization is a good option for effective website optimization.

Social Media Optimization also involves a clear strategy of the specific tool adoption. Sometimes, the selection of tools are very important more than the Social Media approach. The selections of tools directs us towards a clear goal of reaching our target audience and this has to be planned to what is the overall reach one is looking at. In some cases this is tedious in nature ensuring every tool is connected to each other to ensure a seamless content distribution. But there are some tools such as Friendfeed, Facebook, Tubemogul which helps content dissemination easier.

There has been a significant evolution with the current tools which have come up with more integration options. Thus, hoping to similar evolutions in future which will make things more organized and smoother for any Social Media Programs

Website – Your Online Sight

Okay I have a website. www.killerdrama.com.

That’s it. Hey you know I have a website. Oh wow. Its on my cards also. Oh that’s cool.

 

So what does your website speak about? Well it speaks about my company, my company, my company, my services, and my services my services. Oh that’s amazing… Cool.”

 

This is the current scenario of each and every website in India. Especially, mid segment industries and some large scale industries. They have never considered their company’s website to be a communication medium. So we see so many websites which are just not updated. Certainly they will only update their website if they are participating in any exhibitions or if they are getting into IPO.

But the fact lies many people don’t realize the importance of having a website and how can it be a powerful tool in the current Digital age. Most of the sites I have come across do not have updated content and nothing to interact with users. This is the biggest problem in Indian sites. Nothing to blame anybody but I am sure now people will start realizing the importance of updating and maintaining a website. As mentioned in my prior articles, I have clearly mentioned that even to manage a social media strategy or a campaign one needs to have clearly defined website to route all the necessary communication through the additional platforms in Social Media.

Many websites in India are still not Search Engine Optimized and many sites are completely flash based and no proper web standards followed. Such as correct use of CSS for defining the content formatting and navigation, no proper naming for the images used, no proper linking, no Meta tags, descriptions and titles defined for individual pages, we still find broken links in many websites. No proper Key word rich content and especially there are no further developments in the website even if it more than a year old. Being a web professional and a digital Professional, I always suggest in redeveloping the website every year and content updations at least every month. Lot of my clients do ask me that I want my site to appear in the first page of Google. Yeah, certainly it is like opening a box of sweets and having it. Not at all sir!

 

One needs to do lot of planning on developing your website, just as a clearly defined strategy is developed for marketing or promoting a product or a brand. The same kind of seriousness and strategies need to be thought in developing a website. Many people do think that a creative agency that is well versed with Photoshop, CorelDraw and other designing tools can develop the website on fingertips. Well I certainly never try to participate in that conversation. This is not about other countries, but certainly this has been a practice of Indian Marketers. Of course, there are examples like TATA, Reliance, Airtel, sunsilk gang of girls, eclerx, Procter & Gamble, Johnson & Johnson and many more. I am certainly talking about companies who might not be as big as these, but one needs to realize that how important a website is in current scenario. The entire digital Marketing revolves on a website. Whether it may be SEM (Search Engine Marketing), PPC (Pay per click) and the powerful social media.. Driving good amount of traffic is very much possible through these tactics.

Certainly as the technologies of Web 2.0 are getting evolved, there can be so many things added to a website, such as discussion forums, polls, rating, online chat etc. and many more interactive elements can be added. Does anybody know that the most important section one could see is the Media centre, where we upload press releases, financial data etc. This is the most important section of any standard website. Your website can turn out to be an online press release which directly reaches your consumers. But these press releases should be written keeping all possible keyword in the mind and incorporate it accordingly. For any website the content is very important and one needs to make sure the content is been optimized as per to the search engine standards. Lot of people also prefer paid search marketing such as buying few keywords and promoting the site. But I would consider it as non-credible marketing, where you are forcefully driving people by promoting ads on Google and other possible place. What I always suggest my client is to always rely on natural search as it gives a more accurate and credible traffic to the website. Regular updations and regular changes in the content gets better visibility on search engines. To see it happen, one need to take necessary steps to do it.

 

If it is online then you need to have a well optimized website compulsorily and no one can have any possible excuses for it.

 

My next post will be on monitoring your website and other social Media presence.

Indian Social Media

We all know that Social Media is the next media available to reach our business targets,  service related communication etc etc. But still, there has been lot of disagreement in using this media as the sole media.

Lot of corporates still say that it is a wage playground and anybody does anything. Well we all are in the same democratic society. Everyone has a right to speak about anything. Its in our hands and minds whether we should pay attention or be ignorant. Research agrees, that most of the people write negative about brands, criticize them , but did anybody try to passify it or tried to justify it. Well it just takes few minutes to explain or justify. But with subconscious minds nobody tries to do it. As it is known as READ, WRITE WEB, who ever wants to justify they can do it immediately. Thats where participation comes into picture and its just a initiative which is very much needed.

As we all know that if we need answers to anything we need to be participative in order to understand effectively.

In India, its time to switch on to these kind of marketing programme, as people are no more interested in looking at TV commercials, not at all interested in receiving calls from service related companies, such as Life Insurance, Credit Cards, Tours & Travels, Study Abroad, Club Membership. OH MY GOD.. there is so much to sell.

Right from the Retail segment to Distributor – Dealer network segment everyone is relying on the traditional marketing such as Print Ads, TV commercials, Call centres. But did anyone realize that how many people are looking at TV commercials nowadays. As an example, how many people switch channels during commercial breaks, and how many people get irritated with the sales calls?

So keeping all this mind, its high time that all companies start making provision for an alternative marketing programme.

Yes Social Media. This article is not to promote social media but to actually make people realize the importance and unknowingly how it is growing within our circles.

yes there are advantages and disadvantages of it. But every media has it. The best way of marketing is to cover every single source of marketing.

Social Media is a best way of permission based marketing system. So hence everyone knows it that until and unless you accept it, nothing is coming behind you.

There is lots to talk about it. But i guess this length of the article would be interesting to read and not boring to ignore.