Influential Jounalists of the World Wide Web

January 4, 2009

Everybody must be surprised who are these New Journalists of World Wide Web (WWW). Well lot of people has assumptions and predictions. But the fact lies is very soon bloggers will be known as the most powerful and sensible journalists online. So fasten your seat belt.

You can be a Blogger, provided if you are focused on what you are writing. Let me give a close comparison with our traditional journalists. Our traditional journalists are focused and they write on their chosen topic. For eg: they write on Entertainment, Aviation, Pharmaceuticals, Lifestyle, Celebrities, Engineering, Finance, Sports, retail, infrastructure etc. In conventional PR, we actually rely on these journalists for our client’s communication. We develop stories in the form of press releases and we get in touch with the respective journalists who write on the relevant industry. The journalists are very selective about their stories and write it based on the news provided to them.

The new journalists of WWW (World Wide Web) seem to be very close to them. A Blogger is focused about what he is writing and the kind of topic he chooses. They own a Blog which is itself a news aggregator and based on the individual Blog’s readership the news travels online. The only difference is 10 to 15 conventional journalists or editors work for one single News publication i.e Times of India, DNA, Indian Express. Yes, But, there are few journalists who do freelancing and they seem to be distributing their stories on multiple publications. A Blogger seems to have ownership of his/her News Publication i.e a Blog and has more than 10 million readerships sometimes. But it all depends on what is he/she is Blogging on. Well, again Blogging is not for everybody. I don’t say that you cannot become a blogger, but it all depends on what is your objective towards Blogging. There are many cases when I come across who say that I am a Blogger and they don’t have focus on what they write and how they write. Blogging also depends on how frequently you Blog and what kind of quality information does your Blog have. Blogging does not end in some time. Many new blogger s who have just thought of starting their Blog and, they sometimes feel that they will publish 50 to 60 articles and would gain good readership… that’s it… But the difficult part of being a genuine Blogger is to regularly post articles till your blog is up. There have been cases, where people have been Blogging for more than 6 years and they are still actively going on. Anyone who has a Blog does not naturally become a Blogger. There should be some focus and some objective towards Blogging. Earlier, Bloggers use to write just because they like writing just as we write our personal diaries. But it got evolved in the earlier years. Now, Blogging seems to an important part of information distribution channel. But this is many people’s assumption. Even though there has been no direct conclusion on it. We still seem to be very fond of bloggers and their writing. Because many a times its their self opinion which matters a lot to drive the influential marketing online. Lot of PR agencies or the Corporate have started relying on their opinions. Because the best part of a Blogger is he/she never writes or adds information as it is. Rather they take their own time to understand, perceive and then write on it in their own version & style. Now that sounds very interesting and very much realistic. But it works both the ways, most of the times positive and at times negative also as it is their personal opinion. But genuine bloggers do understand it well and come out with very logical and sensible opinions which drive lacs and lacs of traffic towards their Blog on daily basis and simultaneously to other destinations where the actual information belongs to

Why I chose to write about Bloggers being the most powerful journalists on WWW is because it very much connects to my old post – THE REAL TIME NEWS. As this particular post adds lot of value to it. After reading this post people might think that most of the information written in this post is towards Blogging. Absolutely NOT.. Sometimes you have to know the characteristics to understand a character.

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