Gifts & Prizes are no more special to anyone.  In India, Marketers have started misusing Social Media for their own benefits. I keep coming across many new blogger contests, where they have started giving prizes for tweeting and writing about their brand in their blogs. Well I would like to refer the recent one which I just came across organized by Indiblogger.in and Peppysophia.com. The way they have communicated about the blogger contest is truly commercial and intentional. Hmmmmm…. Why are marketers trying to spoil and control this medium.

Why can’t marketers leave it to a blogger to write whatever he or she feels about. Why are marketers making it more obligatory to write positive about them.

Prizes, Money and expensive gifts do spoil people’s mind and their skills. But one has to understand and make their own decision, whether to support these acts or discourage these acts. Believe me, being in a controlled messaging world, I feel social media is a place where one can express his or her views openly without any hassles.

I recently came across few blogger communities who are equally supporting these acts. Please guys.. why can’t we keep these communities clean and not handover ourselves to these selfish motives.

Certainly, there are other marketers who understand the value of Blogs and other Social Media Platforms, who see that they don’t loose out the essence of this platform. I would term Social Media as People’s Media.

So let people decide what is wrong and what is right and not try to influence them with Gifts & Prizes. Of course, there can be gratifications, but there should not be any motive behind it.

Needless to say, this shows that how valuable our comments and our suggestions are.  They do get considered, which certainly acts as Word of Mouth (WOM) publicity. There can be few aspects to look at it :

  1. Wants to share information about their brand
  2. Wants to distribute information across multiple channels
  3. Wants to conduct a survey through Bloggers
  4. Wants people to review their product
  5. Wants to build direct relationship with the consumers
  6. Wants to observe or keep a close eye on how a product is performing
  7. Wants to be more transparent about their functionality and their operations
  8. Considering the fact that online users are far more powerful than the people behind using traditional news items such as Publications and electronic media, so caring about online users is justified

Only these are possibilities due to why one wants to invite Bloggers or run a social Media campaign or there can be some detailed reasons from the above.

All others could end up tampering an individual’s opinion and views.  So friends, lets not get influenced with these worthless Gifts and Prizes which influences us to tweak our thoughts and opinions.

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