ROI | Return on Investment | India Social Media | Overview on Social Media Marketing

Does it really needed in Social Media marketing ? Some say yes and some say no.. and some say don’t know….. I have been to a summit in India where people were discussing only about ROI, before even considering social media as one of additional tool for marketing the brands.

Why do we always think about the benefits first before even planting trees. In my older posts, I had mentioned about the ROI in the internet advertising model, where CPC, CTR are all involved. Those days have gone. Many dot companies have earned a lot and they are still earning. But the entire business model is changing.  It is driving towards more realistic evidences than calculating the number of clicks. I don’t even know who clicked my Ad, whether the user is worth my product or not.

We all know the great internet jobs, “Sit at home and just click the ADs” and the money will be transferred to your respective accounts. I am sure in the near future all these activities will phase out and it will take a very realistic turn in the internet industry, where the marketers will pay for the activities which are really worth.

Many people are still misguiding the marketers, Brand managers by getting ROI (Return on Investment ) into picture for Social Media. Why do we still get into number of clicks, visitor statistics etc..  It is so evident that we are getting real conversations, real comments, and user written reviews on the products. Is that not enough!!!… Let us take the screenshots of the real conversations happening on social platforms and consider it as the real evidences towards our product. Is this logic so difficult to understand by any Internet Marketing  Professional ? I am sure it is a great attempt to misguide the Brands and their associated people.

But things are pretty clear nowadays. As Social Media is evolving, things are drastically changing in India Markets, where more and more people getting inclined towards Social Media Marketing.

As they feel that there is no better platform available. But good things always come with great responsibilities.  We need to be more serious and sincere in our conversations. Be more transparent, be more open minded in sharing information. Try pushing your brand to people directly and then rest assured, if dealt sincerely. Rest people will push your brand across the world. This is the mantra of Social Media.

Its like “Jo Dar Gaya, Samjho Mar Gaya”. So dont fear, just reply….and talk to people…