Blogging at work place

August 16, 2010

Initiating a Blogging culture is a great way to start venturing into a collaborative space. Technically, it does connect an individual effectively amongst other employees. It also helps an individual to showcase his/her talent by contributing on various organizational efforts. It may refer to organizational skills, productivity, Ideas towards various internal enhancements.

Blogging is a very pro-active engagement tool for employees who have been working in an organization for long. Many a times, employees miss opportunities to share their talent or practices with other colleagues or management due to their  nature of being introverts. Hence, Blogging can be a great tool for such people to be part of various conversations and practices.

Most of the times, we end up speaking about Team efforts, but we always to miss that fact in our various efforts. Collaborative Blogging can be great way to gather every employee to participate and build team orient efforts.

Especially, when an organization manages their Corporate Blog, participation from various employees or teams does add lot of value towards the company’s reputation in the online space. The best reputation can any organizations have is to be united and speak on message across.

For Eg: Blogging at Workplace can have many advantages:

  • Integrates the Marketing & Customer Service related activities with seamless communication
  • Encourages and Involves employees in building the company reputation by indulging into various online conversation on behalf of the organization. Feels good and motivated!
  • Builds more valuable and adequate information for the organization  such as Contribution from various departments such as  Product, Service, Marketing, Management, Research & Development, Purchase, HR. Hence, positioning an organization as a Knowledge Leader in the online space and also showcasing the best place to work

Similar to Advantages, Blogging can also have it own negatives:

Though Blogging could be the best thing to do for internal communications, but it does have its own negative effects too. Blogging can also damage one’s reputation or also get the company’s reputation at stake. Every organization needs to build its own Social Media Engagement policies, which will restrict employees to use this medium for their personal benefits. However, there have been cases in abroad where this medium is been utilized to damage the company’s reputation. Hence, a moderation process also needs to be set internally, where each article, post and conversations are been filtered, reviewed by the moderator regularly. In India, the trend has been subtle and no such cases have been recorded. However, it is imperative to follow such processes before venturing into democratic platforms

Negatives:

  • Damage company’s reputation
  • Posting confidential documents or videos which might effect the company’s policies
  • Complains and grievances shared on a specific product by using fake identities which is a deliberate effort to effect company’s reputation
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