Return on Time Spent
June 12, 2009
This logic is slightly philosophical, but I guess this will help a lot in understanding the characteristics of Social Media activities and its services available.
One can reap excellent benefits out of Social Media if he / she does enough research on Social Media, its characteristics, the way it works, they way it reacts to us. Many of us have a myth about Social Media is just to know about tools which will help us to communicate our key messages. But, the actual feel of how social media would react to our communications will totally depend on how much time do we devote online by getting engaged in Social Media activities such as :
- Commenting on interesting topics
- Participating in the Discussions
- Participating in the Brainstorming activities on Brainstorming sites
- Blogging and commenting on Blogs, its not about just saying “good post”, “I just dropped on this site and the content is good”, “good one”. All these are not comments or value additions. It is just a formality to increase their own visibility by establishing more number of backlinks. The real commenting is when you add some value additions to the existing article, which will give you more insights to the post or an article on a Blog. This will be appreciated even by the Author of the Blog and certainly develop good relationships with the Author
- Tweeting – Tweeting is an important activity. It goes in a teaser perspective, due to its 140 character limitation. Moreover, tweeting is a very influential activity to spread the message across, it acts well to distribute the information across
- Interacting with the unknown people who equally share like minded thoughts or totally different thoughts, managing conversations with the online people
- Trying to make assumptions of their likes and dislikes
- Getting anxious to their responses
- Drafting responses to the unexpected and weird comments
All this won’t be possible if an individual is not involved in these activities actively. The consequences of not being active and yet implementing the strategies would always end up in negative responses, negative reputation and unexpected reviews or feedback from the users.
Yes.. It is a time consuming activity and lot of research is needed before one tries to indulge in these activities. Moreover, to implement a smooth and flawless Social Media activity, one has to listen to what people are saying and also understand what do they expect. One has to be even Social in nature, this will help a lot in weaving new thoughts of triggering conversations or conversational topics.
Good openings for people who talk a lot, think a lot, and likes to keep on conversing on Philosophical thoughts. 🙂 , But there can be saturation if you over do it also 😉
India is still very aggressive in supporting Causes and CSR activities through Social Media. As it still works out with a common objective i.e “Support”, “Raise Voice Against”, “Save” and many more.
There has been a major confusion amongst people about Tools and Communication strategy in India. Marketers are skeptical about engaging users with indirect communications as they are very much used to direct communications. This trend might take some time to entirely get changed into engaging users with their choice of content.
PR Professionals, Advertising Professionals will have to spend lot of time through indulging into social media activities as being part of it and act like the end users to understand the clear kn0w-how of Social Media and other forms of Digital Communications.
Hence, its time to take an immediate call and act like an end user and achieve excellent returns on the time spent. I dont have evidences to it, but it would be clearly evident if an individual is totally involved in Social Communities.
Filed in Brand Reputation, Digital Communications, Influential Marketing, Perception Communications, Search Engine PR, Social Media Marketing
Tags: CSR, Digital PR, Indian Social Media, Measuring Social Media, Return on Time spent, Search engine, Social Animal, Social Cause, Social Celebrity, Social Human, Social in Nature, Social Media activity, word of mouth