Perception Communications | Social Media Marketing

February 7, 2009

This is the logic one should use while handling any Social Media activities for any brands. Basically, there are no set of rules, in how to go about it. It all depends on how one perceives and how one reacts to it. Yes, there are some etiquette which one should follow, such as no one can pitch anybody to write about a brand or any other identity. Everywhere one needs to build relationships, remember in one of my old posts i have mentioned that we deal with real people and real people can never be approached abruptly. Rather, one needs to develop customer relationship with them and then try communicating about their wants, in this case they know you well at least.

Why I term Social Media Marketing as individual perception communications because there are no set of rules about how to approach or how to communicate, it all depends on one’s perception analysis, how the opposite person reacts to it. It all matters what kind of wavelength is been shared amongst them.

For eg:

I have been regularly posting and participating in one’s conversations. Sometimes my thoughts and thinking matches to what other person has to to write about. But the same way, others might react to it in a different way. If you are able to connect, then you become an important and sensible identity to the other person. But this all comes through practice and depends on how devoted you are in Social Media. And also depends on how active you are.

I have come across many people in India, where they have failed connecting people and failed in their digital programs, but they never think what mistakes they would have made during the program, rather they would think that it did not work out, but it also depends on how much exposure one has it towards this new media and he or she delivers it to the end users. In this world, nothing can fail just like that.  🙂 sometimes I am very optimistic, but that’s the fact. We can easily estimate things which would have gone wrong in any failed activity.

For eg: again……

Today if we fail in any exam, so it does not mean that the questions were not appropriate or that examination is not meant for you…   🙂 Just because you did not perform, you made mistakes, you failed. But you do realize your mistakes and then perform again… I think the answer is very simple…

I had come across many people who used Social Media programs just for few months, and see no result in it. But its all about how much you are involved in it and how long you have been into it. Ultimately its all about interacting with people and you cant make them feel as “once in Blue moon effect”. Social Media is a very tricky subject and should be dealt very carefully, after all, its about dealing with people’s emotions. So one needs to be careful about it. How you do it,  is up to you.. No one can teach you how to speak to a girl, No one can teach how to love your girl friend. It is a natural play and should be dealt in a natural way. You can still follow your own norms and policies, but that’s you and we will be dealing with people like you, who has their own set of understanding, own set of taking things the way they want and at their own convenience.

I also see this problem with most of the web companies who fail to understand this logic and totally rely on keywords & key phrases    🙂 or they totally rely on Search Engine Optimization techniques, which plays a part of the role but not the entire role.


3 Responses to “Perception Communications | Social Media Marketing”

  1. PiterKokoniz Says:

    Hello !!!! 🙂
    My name is Piter Kokoniz. oOnly want to tell, that I like your blog very much!
    And want to ask you: is this blog your hobby?
    Sorry for my bad english:)
    Thank you:)
    Piter Kokoniz, from Latvia

    • Bhanuprakash Says:

      @Piter… thanks.. Currently its not a hubby..but its not a profession also..I am trying to add value additions to Social Media and other aspects of digital marketing . But i am very focused on what i write.

  2. Brian Says:

    Very useful info.
    I liked the expression Blue Moon Effect. 🙂

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