January 11, 2009
This had always been a debate through out my experience in Online Marketing & Social Media Marketing. Lot of people are still amused in differentiating a Blog and a Website.
I come across many people who always keep asking me what is a Blog, certainly they know about a website. I keep telling them, it’s just another website which is available on a shareable domain name such as yourname.wordpress.com, myname.blogspot.com.
Well to justify it. There is absolutely no difference in a website and a Blog. Both are web pages built for certain needs. The only difference is that a website can be customized in any form and then can be uploaded. But whereas, a Blog is a predefined template and can use only the defined features in it.
For new entrepreneurs, Authors, celebrities a Blog is the most ideal tool for online communication. Many clients who are authors, Celebrities do ask me for a website. But I always suggest them for a Blog. It gives all features such as uploading content, Images, Video and many more. Blogs can also be hosted on a defined domain, for further customization to make it look like exactly a website. In fact it is an easy way of launching your online Identity within minutes. Online Search Engine Optimization, formatting of the content, renaming of the images, assigning right kind of keywords, linking, interlinking etc, almost everything is possible. You can even add multiple pages to your Blog to make it look like a website. So what else one does want?
In such a competitive online world, everyone feels that an online identity is must, hence small entrepreneurs can really use this concept to spread their business across the digital space in minutes. Because the new upcoming companies will surely not have the kind of content and topics as seen in the website. Many people are still not convinced with the html page driven website or a Blog, they still feel that a flash based website is more interactive and attractive. But this is not the case any more, nowadays people look for unique and informational content. They no more feel the impact. If one observes, most of the popular sites available online are all HTML, CSS driven sites. Certainly it can attract many search engines effectively, hence also gaining a popular ranking in it. Well creating a Blog is certainly very cost effective and can be done in minutes, without worrying about time, creativity, content. This is has been the most popular concept available online.
I always think that we see it the way we perceive it. But sometimes we should see the logical aspect of it. In India, many people do think that a Blog and a website are two different things. But, it is absolutely not. I hope that all our young and upcoming entrepreneurs do realize this aspect and would identify their ready made online presence available for free. Imagine if this happens, we would achieve a breakthrough in internet communication in India, which is still lacking at times. It is certainly a very cost effective and a convenient tool to use.
But when do we start realizing?
December 15, 2008
Ever since people started discovering about Social Media platforms in India, things have changed drastically in Indian Web world.
We had discussed about the use of Social Media in India, which would take lot of time to use it as a practice around six months ago. Within no time things have changed and it looks that people in India are getting acquainted to this media very soon.
Nowadays, ever since the Terror Attacks have taken place in Mumbai. All the Blogs are flooded with excellent posts and News. There have been continuous news postings on the Blogs which were also covered in the News Publications.
Now this sounds very very Interesting. haaann……………………… WHATT.. THE BLOGS WERE ALSO COVERED IN THE NEWS PUBLICATIONS……such as Mumbai Mirror, Mid Day ……. OH MY GOD. Don’t you think this sounds exciting…
Well Social Media is really booming in INDIA. I have found there are so many videos uploaded on YOU TUBE on Mumbai Terror attacks, News Media clippings from Pakistan Media. Social Networking sites are flooded with News groups voicing against Mumbai Terror attacks. I could see majority of people glued to these kind of sites expressing their opinions, views, comments, solutions etc.. It means this is happening now in India.
There has been so many articles on Individual Blogs discussing about Terror attacks. So many people had visited those blogs turning out those blogs to be the most popularly viewed blogs. Even the individual Blogger’s picture appeared in the Newspapers. What else one can expect now…
We were always skeptical about Social Media, whether the Brands would really take up this media seriously. After, all this.. i could only say that its time to take none other media than social Media Seriously.
So now we all know that majority of people do discuss about a brand, service, person etc. There has been so many things happening in the online world. I am sure in the coming month or two. Corporates will be very much inclined towards the idea of using online space to promote their businesses. Considering the fact of recession in India, this is the only inexpensive media available which can drive your marketing communications to millions of people.
JAGO INDIA JAGO……….