Social Media is not Just Facebook, Twitter and Linkedin…

December 10, 2009

Lately, when people talk about social media, they are referring to Twitter, Facebook and LinkedIn only. This is because everyone is trying to follow each other here. But no one is ready to do things differently.

Lets say, We all have misunderstood Twitter and Facebook Completely. Most of the users on Twitter end up sharing about themselves. But it does not help anyone anymore. Say Twitter is more about sharing useful information and not just say that you are in a washroom, washing your hands and legs and Twitter isn’t a GPS system. Twitter is a powerful tool than we have imagined it to be. News, Useful information which benefits others  plays a major role

Same thing with Facebook, Today every Brand things their target audience is on only Facebook.. Sorry sir.. You are mistaking it.. Facebook is just a 5% of the overall social media approach. Well you can certainly find more opportunities in the list below.  All the best Marketers :)

However, social media started well before these tools were part of the landscape. Now, social media has a lot more to offer.

If we think back, early forms of social media were bulletin boards or forwarding emails and sometimes online newsletters too.

Now, we have certainly long way to go to explore all these opportunities. I tool agree that India is still in the evolving stage of Social Media. But I guess, we all will start using the below activities very soon. I feel these activities will certainly justify the efforts made in Social Media for every Social Media Marketer.

Here is a list of some opportunities and/or tools to consider when you’re thinking about how to use social media in your business:

Important Tip : Hey Small Business have more and more options to explore here...

  • Blogging
  • Bookmarking
  • Comment/Reputation
  • Crowdsourcing
  • Customer Service
  • Documents/Content
  • Events
  • Forums
  • Lifestreaming
  • Livecasting
  • Location
  • Micromedia
  • Music
  • Photos
  • Reviews/Ratings
  • SMS/Voice
  • Video

Wonder who is going to handle all of this for a Brand ;)

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8 Responses to “Social Media is not Just Facebook, Twitter and Linkedin…”

    • bhanu Says:

      Yes.. I found his article very interesting and informative for our Indian Brands. b’coz India is still in Facebook & Twitter Mode :) . I do follow many of them like Dave Evans, Jeremiah Owyang, Chris Brogan and Seth Godin. I do follow them and try to absorb what fits to Indian Markets. Thats all about Indian Social Media :)

  1. Dominic Says:

    This post gives the light in which we can scrutinize the idealism. This is very good and give in depth information. Thanks for this good post and good posting. I will recommend my friends to read this for sure

  2. Nehha Says:

    It is an interesting post :) enjoyed reading.

  3. pratyush Says:

    totally agree with ur idea…. india has miles to walk to understand the real sense of social networking….hope the changes happens for good and soon…

  4. bhanu Says:

    Yes, today I can see agencies selling tools such as creation of fan pages, twitter profiles, youtube account and what not…This is certainly changing the perception of social media marketing for the clients as they think it is all about creation of profiles on these social platforms. But, actual thing is all about long lasting content strategies. which will engage your users for longer time. I don’t want to describe everything here, but smart marketers will certainly understand :)


  5. Hi Bhanu

    Interesting take on Indian SM scene. Organizations all over the world, in varying degrees, are grappling with how to deal with this monster of a medium of marketing and communication. Building off your last comment I see the key is in relationship building and maintenance over social media. It definitely requires time and sustained effort from the organization without which the publics will be disappointed and SM sure gives them a place to express that.
    Keep sharing new posts. Best wishes.

  6. Lisa Says:

    Hey Bhanu,

    I’v just received an opportunity to be an online media strategist in my company. Im new to it and I want to learn more about it.. I only have a rough idea about SEO and Blog Writing. Since im working from the clients side and not from the agency’s side i think i wont learn much just by just working here.. Any suggestions on courses or colleges in Mumbai that could help me out? or learning on my own in some certain way will help..?


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